#D70024
Closest named color: Cherry (#CF0234). oklch(55.4% 0.224 24.8), rgb(215, 0, 36).
Aa
White text reads best on this color (5.36:1).
About this color
#D70024 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.224 and its hue 25°. Its hue sits on the warm side of the wheel. The nearest named color is Cherry (#CF0234), ΔE 0.023 away. White text reads best on it, at 5.36:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.224) |
| Temperature | warm |
| Nearest name | Cherry (#CF0234) |
| Black text | 3.91:1 |
| White text | 5.36:1 |
Values
| HEX | #D70024 |
| RGB | rgb(215, 0, 36) |
| HSL | hsl(350, 100%, 42%) |
| OKLCH | oklch(55.4% 0.224 24.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D70024 | 5.36:1 | AA | Lc -79.3 | Fine for body text |
| Black text on #D70024 | 3.91:1 | AA large text | Lc 30.2 | Non-text elements, placeholder text |
| #D70024 text on white | 5.36:1 | AA | Lc 73.8 | Content text, not long reading |
| #D70024 text on black | 3.91:1 | AA large text | Lc -27.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FFF2F1
oklch(97.1% 0.014 22.8)
-
Step 100
100
#FDE3E0
oklch(93.6% 0.029 25.6)
-
Step 200
200
#FCCCC7
oklch(88.6% 0.055 25.2)
-
Step 300
300
#FBA7A0
oklch(80.9% 0.101 24.8)
-
Step 400
400
#F5726C
oklch(70.7% 0.162 24.7)
-
Step 500
500
#EC4245
oklch(63% 0.207 24.5)
-
Step 600
600 (this color)
#D70024
oklch(55.4% 0.224 24.8)
-
Step 700
700
#B7001D
oklch(49.1% 0.199 24.8)
-
Step 800
800
#970016
oklch(42.6% 0.173 24.8)
-
Step 900
900
#791519
oklch(37.6% 0.134 24.8)
-
Step 950
950
#480F10
oklch(27% 0.086 24.2)
#D70024 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #595022 | 0.249 |
| Deuteranopia (no green cones) | #887918 | 0.224 |
| Tritanopia (no blue cones) | #ED0017 | 0.046 |
| Achromatopsia (no color) | #6B6B6B | 0.226 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D70024
#D70024
oklch(55.4% 0.224 24.8)
- #00828D
#00828D
oklch(55.4% 0.095 205.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D70024, closest first.
No curated palette has a color within ΔE 0.04 of #D70024.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cherry #CF0234 ΔE 0.023
- Crimson #DC143C ΔE 0.025
- Lipstick #D5174E ΔE 0.044
- Ruby #CA0147 ΔE 0.048
- Lipstick Red #C0022F ΔE 0.049
- Scarlet #BE0119 ΔE 0.053
- Red Pantone #EF233C ΔE 0.059
- Rose Red #BE013C ΔE 0.059
Use #D70024 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.