#D696D4
Closest named color: Plum (#DDA0DD). oklch(75.6% 0.112 327.7), rgb(214, 150, 212).
Aa
Black text reads best on this color (9.17:1).
About this color
#D696D4 is a medium-light, moderately saturated purple. In OKLCH its lightness is 76%, its chroma 0.112 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.028 away. Black text reads best on it, at 9.17:1.
| Hue family | Purples |
| Lightness | medium-light (76%) |
| Chroma | moderately saturated (0.112) |
| Temperature | in between |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.17:1 |
| White text | 2.28:1 |
Values
| HEX | #D696D4 |
| RGB | rgb(214, 150, 212) |
| HSL | hsl(302, 44%, 71%) |
| OKLCH | oklch(75.6% 0.112 327.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D696D4 | 2.28:1 | Fails | Lc -49.9 | Large or bold text, headings |
| Black text on #D696D4 | 9.17:1 | AAA | Lc 58.9 | Large or bold text, headings |
| #D696D4 text on white | 2.28:1 | Fails | Lc 45.0 | Large or bold text, headings |
| #D696D4 text on black | 9.17:1 | AAA | Lc -57.1 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F2E5F1
oklch(93.6% 0.021 328.1)
-
Step 200
200
#E8D1E6
oklch(88.6% 0.038 328.6)
-
Step 300
300
#DAB1D8
oklch(80.9% 0.07 327.8)
-
Step 400
400 (this color)
#D696D4
oklch(75.6% 0.112 327.7)
-
Step 500
500
#B667B5
oklch(63% 0.143 327.6)
-
Step 600
600
#A14CA1
oklch(55.5% 0.156 327.4)
-
Step 700
700
#8A3D8A
oklch(49.1% 0.144 327.5)
-
Step 800
800
#703370
oklch(42.7% 0.119 327.4)
-
Step 900
900
#5B2D5B
oklch(37.7% 0.094 327.2)
-
Step 950
950
#351B35
oklch(26.9% 0.059 327.1)
#D696D4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #92A6D6 | 0.103 |
| Deuteranopia (no green cones) | #A2AED2 | 0.094 |
| Tritanopia (no blue cones) | #DA9BAC | 0.064 |
| Achromatopsia (no color) | #ABABAB | 0.113 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D696D4
#D696D4
oklch(75.6% 0.112 327.7)
- #7DC387
#7DC387
oklch(75.5% 0.111 147.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D696D4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.028
- Lavender Pink #DD85D7 ΔE 0.042
- Baby Purple #CA9BF7 ΔE 0.052
- Pale Purple #B790D4 ΔE 0.054
- Lilac #CEA2FD ΔE 0.059
- Pastel Purple #CAA0FF ΔE 0.063
- Faded Pink #DE9DAC ΔE 0.067
- Pale Violet #CEAEFA ΔE 0.068
Use #D696D4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.