#D44396
Closest named color: Pinky Purple (#C94CBE). oklch(61.3% 0.198 349.3), rgb(212, 67, 150).
Aa
Black text reads best on this color (5.04:1).
About this color
#D44396 is a medium-dark, vivid red. In OKLCH its lightness is 61%, its chroma 0.198 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.064 away. Black text reads best on it, at 5.04:1.
| Hue family | Reds |
| Lightness | medium-dark (61%) |
| Chroma | vivid (0.198) |
| Temperature | warm |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 5.04:1 |
| White text | 4.16:1 |
Values
| HEX | #D44396 |
| RGB | rgb(212, 67, 150) |
| HSL | hsl(326, 63%, 55%) |
| OKLCH | oklch(61.3% 0.198 349.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D44396 | 4.16:1 | AA large text | Lc -73.1 | Content text, not long reading |
| Black text on #D44396 | 5.04:1 | AA | Lc 36.4 | Non-text elements, placeholder text |
| #D44396 text on white | 4.16:1 | AA large text | Lc 67.6 | Content text, not long reading |
| #D44396 text on black | 5.04:1 | AA | Lc -34.0 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#F9E3ED
oklch(93.6% 0.027 348.3)
-
Step 200
200
#F6CBDF
oklch(88.5% 0.055 348.6)
-
Step 300
300
#F0A7CA
oklch(80.8% 0.096 349.2)
-
Step 400
400
#E574AF
oklch(70.6% 0.155 349.2)
-
Step 500
500 (this color)
#D44396
oklch(61.3% 0.198 349.3)
-
Step 600
600
#C52086
oklch(55.5% 0.214 349.2)
-
Step 700
700
#AA0B72
oklch(49.1% 0.2 349.1)
-
Step 800
800
#8A125D
oklch(42.7% 0.166 348.9)
-
Step 900
900
#6F1A4C
oklch(37.6% 0.129 349)
-
Step 950
950
#42112C
oklch(27% 0.082 350)
#D44396 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #586C98 | 0.219 |
| Deuteranopia (no green cones) | #818693 | 0.195 |
| Tritanopia (no blue cones) | #E33C67 | 0.075 |
| Achromatopsia (no color) | #7C7C7C | 0.199 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D44396
#D44396
oklch(61.3% 0.198 349.3)
- #009B78
#009B78
oklch(61.3% 0.122 169.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D44396, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.064
- Medium Violet Red #C71585 ΔE 0.064
- Purpley Pink #C83CB9 ΔE 0.065
- Dark Pink #CB416B ΔE 0.066
- Pale Magenta #D767AD ΔE 0.068
- Neon Pink #F72585 ΔE 0.070
- Deep Rose #C74767 ΔE 0.076
- Dark Hot Pink #D90166 ΔE 0.078
Use #D44396 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.