#D4409B
Closest named color: Purpley Pink (#C83CB9). oklch(61.2% 0.204 347), rgb(212, 64, 155).
Aa
Black text reads best on this color (5.00:1).
About this color
#D4409B is a medium-dark, vivid red. In OKLCH its lightness is 61%, its chroma 0.204 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.056 away. Black text reads best on it, at 5.00:1.
| Hue family | Reds |
| Lightness | medium-dark (61%) |
| Chroma | vivid (0.204) |
| Temperature | warm |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 5.00:1 |
| White text | 4.19:1 |
Values
| HEX | #D4409B |
| RGB | rgb(212, 64, 155) |
| HSL | hsl(323, 63%, 54%) |
| OKLCH | oklch(61.2% 0.204 347) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D4409B | 4.19:1 | AA large text | Lc -73.3 | Content text, not long reading |
| Black text on #D4409B | 5.00:1 | AA | Lc 36.3 | Non-text elements, placeholder text |
| #D4409B text on white | 4.19:1 | AA large text | Lc 67.8 | Content text, not long reading |
| #D4409B text on black | 5.00:1 | AA | Lc -33.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#F9E3EE
oklch(93.7% 0.028 345.9)
-
Step 200
200
#F6CBE0
oklch(88.5% 0.055 347.3)
-
Step 300
300
#F1A6CD
oklch(80.9% 0.101 347.1)
-
Step 400
400
#E673B4
oklch(70.8% 0.16 346.9)
-
Step 500
500 (this color)
#D4409B
oklch(61.2% 0.204 347)
-
Step 600
600
#C61A8C
oklch(55.7% 0.222 347)
-
Step 700
700
#AA0277
oklch(49.1% 0.206 346.8)
-
Step 800
800
#8A0E61
oklch(42.7% 0.171 346.6)
-
Step 900
900
#6F184F
oklch(37.6% 0.133 346.7)
-
Step 950
950
#42112E
oklch(27.1% 0.084 347.6)
#D4409B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #536B9E | 0.226 |
| Deuteranopia (no green cones) | #7F8598 | 0.199 |
| Tritanopia (no blue cones) | #E23C68 | 0.082 |
| Achromatopsia (no color) | #7C7C7C | 0.206 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D4409B
#D4409B
oklch(61.2% 0.204 347)
- #009B74
#009B74
oklch(61.2% 0.125 167.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D4409B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.056
- Pinky Purple #C94CBE ΔE 0.057
- Medium Violet Red #C71585 ΔE 0.062
- Pale Magenta #D767AD ΔE 0.071
- Neon Pink #F72585 ΔE 0.073
- Dark Pink #CB416B ΔE 0.075
- Deep Pink #FF1493 ΔE 0.082
- Shocking Pink #FE02A2 ΔE 0.082
Use #D4409B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.