#D43E90
Closest named color: Medium Violet Red (#C71585). oklch(60.6% 0.201 351.2), rgb(212, 62, 144).
Aa
Black text reads best on this color (4.89:1).
About this color
#D43E90 is a medium-dark, vivid red. In OKLCH its lightness is 61%, its chroma 0.201 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.057 away. Black text reads best on it, at 4.89:1.
| Hue family | Reds |
| Lightness | medium-dark (61%) |
| Chroma | vivid (0.201) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.89:1 |
| White text | 4.29:1 |
Values
| HEX | #D43E90 |
| RGB | rgb(212, 62, 144) |
| HSL | hsl(327, 64%, 54%) |
| OKLCH | oklch(60.6% 0.201 351.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D43E90 | 4.29:1 | AA large text | Lc -74.1 | Content text, not long reading |
| Black text on #D43E90 | 4.89:1 | AA | Lc 35.5 | Non-text elements, placeholder text |
| #D43E90 text on white | 4.29:1 | AA large text | Lc 68.6 | Content text, not long reading |
| #D43E90 text on black | 4.89:1 | AA | Lc -33.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EC
oklch(93.7% 0.028 352)
-
Step 200
200
#F7CBDD
oklch(88.5% 0.055 351.8)
-
Step 300
300
#F2A6C8
oklch(80.8% 0.099 351.1)
-
Step 400
400
#E873AC
oklch(70.7% 0.157 351.4)
-
Step 500
500 (this color)
#D43E90
oklch(60.6% 0.201 351.2)
-
Step 600
600
#C81A82
oklch(55.6% 0.218 351.3)
-
Step 700
700
#AC026E
oklch(49% 0.203 351.1)
-
Step 800
800
#8C0E5A
oklch(42.7% 0.168 351)
-
Step 900
900
#71194A
oklch(37.8% 0.131 351.2)
-
Step 950
950
#42112B
oklch(27% 0.082 351.2)
#D43E90 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #566992 | 0.224 |
| Deuteranopia (no green cones) | #81848D | 0.199 |
| Tritanopia (no blue cones) | #E43462 | 0.073 |
| Achromatopsia (no color) | #7A7A7A | 0.202 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D43E90
#D43E90
oklch(60.6% 0.201 351.2)
- #009879
#009879
oklch(60.5% 0.118 171.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D43E90, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.057
- Dark Pink #CB416B ΔE 0.059
- Neon Pink #F72585 ΔE 0.067
- Dark Hot Pink #D90166 ΔE 0.068
- Deep Rose #C74767 ΔE 0.070
- Purpley Pink #C83CB9 ΔE 0.071
- Cerise #DE0C62 ΔE 0.071
- Pinky Purple #C94CBE ΔE 0.072
Use #D43E90 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.