#D43996
Closest named color: Medium Violet Red (#C71585). oklch(60.4% 0.209 348.4), rgb(212, 57, 150).
Aa
Black text reads best on this color (4.82:1).
About this color
#D43996 is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.209 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.052 away. Black text reads best on it, at 4.82:1.
| Hue family | Reds |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.209) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.82:1 |
| White text | 4.35:1 |
Values
| HEX | #D43996 |
| RGB | rgb(212, 57, 150) |
| HSL | hsl(324, 64%, 53%) |
| OKLCH | oklch(60.4% 0.209 348.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D43996 | 4.35:1 | AA large text | Lc -74.4 | Content text, not long reading |
| Black text on #D43996 | 4.82:1 | AA | Lc 35.2 | Non-text elements, placeholder text |
| #D43996 text on white | 4.35:1 | AA large text | Lc 68.9 | Content text, not long reading |
| #D43996 text on black | 4.82:1 | AA | Lc -32.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2ED
oklch(93.5% 0.03 348.2)
-
Step 200
200
#F7CBDF
oklch(88.6% 0.056 349.2)
-
Step 300
300
#F3A5CC
oklch(80.9% 0.104 348.3)
-
Step 400
400
#E871B2
oklch(70.7% 0.164 348.2)
-
Step 500
500 (this color)
#D43996
oklch(60.4% 0.209 348.4)
-
Step 600
600
#C90F89
oklch(55.7% 0.227 348.6)
-
Step 700
700
#AB0074
oklch(49% 0.206 348.3)
-
Step 800
800
#8D065F
oklch(42.8% 0.176 348.4)
-
Step 900
900
#71164D
oklch(37.7% 0.136 348.8)
-
Step 950
950
#430F2D
oklch(27% 0.087 349)
#D43996 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #506899 | 0.234 |
| Deuteranopia (no green cones) | #7E8392 | 0.206 |
| Tritanopia (no blue cones) | #E33263 | 0.082 |
| Achromatopsia (no color) | #797979 | 0.211 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D43996
#D43996
oklch(60.4% 0.209 348.4)
- #009874
#009874
oklch(60.4% 0.122 168.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D43996, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.052
- Purpley Pink #C83CB9 ΔE 0.060
- Pinky Purple #C94CBE ΔE 0.065
- Dark Pink #CB416B ΔE 0.071
- Neon Pink #F72585 ΔE 0.071
- Dark Hot Pink #D90166 ΔE 0.073
- Cerise #DE0C62 ΔE 0.078
- Deep Pink #FF1493 ΔE 0.081
Use #D43996 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.