#D43744
Closest named color: Faded Red (#D3494E). oklch(57.9% 0.193 21.4), rgb(212, 55, 68).
Aa
White text reads best on this color (4.74:1).
About this color
#D43744 is a medium-dark, vivid red. In OKLCH its lightness is 58%, its chroma 0.193 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Faded Red (#D3494E), ΔE 0.027 away. White text reads best on it, at 4.74:1.
| Hue family | Reds |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.193) |
| Temperature | warm |
| Nearest name | Faded Red (#D3494E) |
| Black text | 4.42:1 |
| White text | 4.74:1 |
Values
| HEX | #D43744 |
| RGB | rgb(212, 55, 68) |
| HSL | hsl(355, 65%, 52%) |
| OKLCH | oklch(57.9% 0.193 21.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D43744 | 4.74:1 | AA | Lc -77.0 | Fine for body text |
| Black text on #D43744 | 4.42:1 | AA large text | Lc 32.5 | Non-text elements, placeholder text |
| #D43744 text on white | 4.74:1 | AA | Lc 71.5 | Content text, not long reading |
| #D43744 text on black | 4.42:1 | AA large text | Lc -30.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF3F2
oklch(97.2% 0.011 24.3)
-
Step 100
100
#FAE4E2
oklch(93.6% 0.024 23.9)
-
Step 200
200
#F8CDCB
oklch(88.5% 0.049 21.2)
-
Step 300
300
#F4ABA8
oklch(81% 0.087 21.8)
-
Step 400
400
#EA7A7A
oklch(70.6% 0.139 21.2)
-
Step 500
500
#E05258
oklch(63.1% 0.177 21.3)
-
Step 600
600 (this color)
#D43744
oklch(57.9% 0.193 21.4)
-
Step 700
700
#B01D30
oklch(49.1% 0.18 21.2)
-
Step 800
800
#8F1D28
oklch(42.8% 0.149 21.6)
-
Step 900
900
#732025
oklch(37.8% 0.116 21.4)
-
Step 950
950
#441416
oklch(27% 0.074 21.1)
#D43744 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #645E43 | 0.212 |
| Deuteranopia (no green cones) | #8C7F3F | 0.193 |
| Tritanopia (no blue cones) | #E9003D | 0.046 |
| Achromatopsia (no color) | #737373 | 0.194 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D43744
#D43744
oklch(57.9% 0.193 21.4)
- #008B92
#008B92
oklch(57.9% 0.098 201.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D43744, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Faded Red #D3494E ΔE 0.027
- Crimson #DC143C ΔE 0.031
- Imperial Red #E63946 ΔE 0.036
- Lipstick #D5174E ΔE 0.039
- Dark Coral #CF524E ΔE 0.042
- Cherry #CF0234 ΔE 0.045
- Dull Red #BB3F3F ΔE 0.049
- Deep Rose #C74767 ΔE 0.049
Use #D43744 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.