#D43390
Closest named color: Medium Violet Red (#C71585). oklch(59.7% 0.212 350.3), rgb(212, 51, 144).
Aa
Black text reads best on this color (4.67:1).
About this color
#D43390 is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.212 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.044 away. Black text reads best on it, at 4.67:1.
| Hue family | Reds |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.212) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.67:1 |
| White text | 4.49:1 |
Values
| HEX | #D43390 |
| RGB | rgb(212, 51, 144) |
| HSL | hsl(325, 65%, 52%) |
| OKLCH | oklch(59.7% 0.212 350.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D43390 | 4.49:1 | AA large text | Lc -75.3 | Fine for body text |
| Black text on #D43390 | 4.67:1 | AA | Lc 34.3 | Non-text elements, placeholder text |
| #D43390 text on white | 4.49:1 | AA large text | Lc 69.8 | Content text, not long reading |
| #D43390 text on black | 4.67:1 | AA | Lc -31.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FBE2EC
oklch(93.6% 0.03 351.5)
-
Step 200
200
#F8CADE
oklch(88.5% 0.058 350.4)
-
Step 300
300
#F4A5CA
oklch(80.9% 0.104 350)
-
Step 400
400
#EB70AE
oklch(70.8% 0.166 350.7)
-
Step 500
500 (this color)
#D43390
oklch(59.7% 0.212 350.3)
-
Step 600
600
#CB0285
oklch(55.5% 0.231 350.3)
-
Step 700
700
#AC0070
oklch(49.1% 0.205 350.2)
-
Step 800
800
#8E005C
oklch(42.6% 0.178 350.1)
-
Step 900
900
#73144B
oklch(37.8% 0.138 350.7)
-
Step 950
950
#440F2C
oklch(27.1% 0.087 350.8)
#D43390 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F6592 | 0.238 |
| Deuteranopia (no green cones) | #7D818C | 0.210 |
| Tritanopia (no blue cones) | #E4275E | 0.080 |
| Achromatopsia (no color) | #777777 | 0.214 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D43390
#D43390
oklch(59.7% 0.212 350.3)
- #009575
#009575
oklch(59.6% 0.117 170.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D43390, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.044
- Dark Hot Pink #D90166 ΔE 0.063
- Dark Pink #CB416B ΔE 0.066
- Purpley Pink #C83CB9 ΔE 0.067
- Cerise #DE0C62 ΔE 0.069
- Neon Pink #F72585 ΔE 0.069
- Pinky Purple #C94CBE ΔE 0.074
- Deep Rose #C74767 ΔE 0.078
Use #D43390 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.