#D43389
Closest named color: Medium Violet Red (#C71585). oklch(59.4% 0.209 353), rgb(212, 51, 137).
Aa
Black text reads best on this color (4.63:1).
About this color
#D43389 is a medium-dark, vivid red. In OKLCH its lightness is 59%, its chroma 0.209 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.044 away. Black text reads best on it, at 4.63:1.
| Hue family | Reds |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.209) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.63:1 |
| White text | 4.53:1 |
Values
| HEX | #D43389 |
| RGB | rgb(212, 51, 137) |
| HSL | hsl(328, 65%, 52%) |
| OKLCH | oklch(59.4% 0.209 353) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D43389 | 4.53:1 | AA | Lc -75.6 | Fine for body text |
| Black text on #D43389 | 4.63:1 | AA | Lc 34.0 | Non-text elements, placeholder text |
| #D43389 text on white | 4.53:1 | AA | Lc 70.1 | Content text, not long reading |
| #D43389 text on black | 4.63:1 | AA | Lc -31.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F8CADC
oklch(88.4% 0.057 352.9)
-
Step 300
300
#F5A5C6
oklch(80.9% 0.103 353.2)
-
Step 400
400
#EB70A9
oklch(70.6% 0.163 353)
-
Step 500
500 (this color)
#D43389
oklch(59.4% 0.209 353)
-
Step 600
600
#CC067E
oklch(55.5% 0.227 353.1)
-
Step 700
700
#AD006A
oklch(49% 0.202 353.1)
-
Step 800
800
#8F0257
oklch(42.7% 0.175 353)
-
Step 900
900
#731448
oklch(37.7% 0.137 352.7)
-
Step 950
950
#440F2A
oklch(27% 0.086 353.1)
#D43389 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #52648B | 0.235 |
| Deuteranopia (no green cones) | #7F8185 | 0.209 |
| Tritanopia (no blue cones) | #E4225A | 0.074 |
| Achromatopsia (no color) | #767676 | 0.211 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D43389
#D43389
oklch(59.4% 0.209 353)
- #009478
#009478
oklch(59.4% 0.114 173)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D43389, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.044
- Dark Hot Pink #D90166 ΔE 0.054
- Dark Pink #CB416B ΔE 0.056
- Cerise #DE0C62 ΔE 0.059
- Neon Pink #F72585 ΔE 0.067
- Deep Rose #C74767 ΔE 0.069
- Purpley Pink #C83CB9 ΔE 0.078
- Strong Pink #FF0789 ΔE 0.081
Use #D43389 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.