#D40F27
Closest named color: Cherry (#CF0234). oklch(55.2% 0.218 24.7), rgb(212, 15, 39).
Aa
White text reads best on this color (5.38:1).
About this color
#D40F27 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.218 and its hue 25°. Its hue sits on the warm side of the wheel. The nearest named color is Cherry (#CF0234), ΔE 0.020 away. White text reads best on it, at 5.38:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.218) |
| Temperature | warm |
| Nearest name | Cherry (#CF0234) |
| Black text | 3.89:1 |
| White text | 5.38:1 |
Values
| HEX | #D40F27 |
| RGB | rgb(212, 15, 39) |
| HSL | hsl(353, 87%, 45%) |
| OKLCH | oklch(55.2% 0.218 24.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D40F27 | 5.38:1 | AA | Lc -79.8 | Fine for body text |
| Black text on #D40F27 | 3.89:1 | AA large text | Lc 29.7 | Dividers and decoration only |
| #D40F27 text on white | 5.38:1 | AA | Lc 74.4 | Content text, not long reading |
| #D40F27 text on black | 3.89:1 | AA large text | Lc -27.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FDE3E0
oklch(93.6% 0.029 25.6)
-
Step 200
200
#FBCCC7
oklch(88.5% 0.054 25.3)
-
Step 300
300
#FAA8A1
oklch(81% 0.098 24.8)
-
Step 400
400
#F3746E
oklch(70.7% 0.157 24.6)
-
Step 500
500
#EA4647
oklch(63.1% 0.201 24.7)
-
Step 600
600 (this color)
#D40F27
oklch(55.2% 0.218 24.7)
-
Step 700
700
#B7001D
oklch(49.1% 0.199 24.8)
-
Step 800
800
#960919
oklch(42.8% 0.168 24.7)
-
Step 900
900
#78171B
oklch(37.6% 0.131 24.4)
-
Step 950
950
#471110
oklch(27.1% 0.083 25.5)
#D40F27 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5A5025 | 0.240 |
| Deuteranopia (no green cones) | #87781D | 0.217 |
| Tritanopia (no blue cones) | #EA001D | 0.044 |
| Achromatopsia (no color) | #6A6A6A | 0.220 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D40F27
#D40F27
oklch(55.2% 0.218 24.7)
- #00828C
#00828C
oklch(55.3% 0.094 204.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D40F27, closest first.
No curated palette has a color within ΔE 0.04 of #D40F27.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cherry #CF0234 ΔE 0.020
- Crimson #DC143C ΔE 0.026
- Lipstick #D5174E ΔE 0.043
- Lipstick Red #C0022F ΔE 0.045
- Ruby #CA0147 ΔE 0.046
- Scarlet #BE0119 ΔE 0.049
- Rose Red #BE013C ΔE 0.056
- Dull Red #BB3F3F ΔE 0.059
Use #D40F27 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.