#D40E75
Closest named color: Dark Hot Pink (#D90166). oklch(56.8% 0.226 358.5), rgb(212, 14, 117).
Aa
White text reads best on this color (5.09:1).
About this color
#D40E75 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.226 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Hot Pink (#D90166), ΔE 0.025 away. White text reads best on it, at 5.09:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.226) |
| Temperature | warm |
| Nearest name | Dark Hot Pink (#D90166) |
| Black text | 4.11:1 |
| White text | 5.09:1 |
Values
| HEX | #D40E75 |
| RGB | rgb(212, 14, 117) |
| HSL | hsl(329, 88%, 44%) |
| OKLCH | oklch(56.8% 0.226 358.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D40E75 | 5.09:1 | AA | Lc -78.3 | Fine for body text |
| Black text on #D40E75 | 4.11:1 | AA large text | Lc 31.2 | Non-text elements, placeholder text |
| #D40E75 text on white | 5.09:1 | AA | Lc 72.9 | Content text, not long reading |
| #D40E75 text on black | 4.11:1 | AA large text | Lc -28.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E9
oklch(93.6% 0.03 359.5)
-
Step 200
200
#FACAD8
oklch(88.5% 0.057 359)
-
Step 300
300
#F7A5C0
oklch(80.9% 0.102 358.3)
-
Step 400
400
#EE709F
oklch(70.7% 0.162 358.6)
-
Step 500
500
#E44088
oklch(63% 0.208 358.3)
-
Step 600
600 (this color)
#D40E75
oklch(56.8% 0.226 358.5)
-
Step 700
700
#B0005F
oklch(49.1% 0.2 358.6)
-
Step 800
800
#91004E
oklch(42.7% 0.174 358.2)
-
Step 900
900
#751341
oklch(37.7% 0.136 358.2)
-
Step 950
950
#450F26
oklch(27.1% 0.085 358.5)
#D40E75 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A5877 | 0.258 |
| Deuteranopia (no green cones) | #7D7A71 | 0.228 |
| Tritanopia (no blue cones) | #E60045 | 0.079 |
| Achromatopsia (no color) | #6E6E6E | 0.228 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D40E75
#D40E75
oklch(56.8% 0.226 358.5)
- #008A77
#008A77
oklch(56.7% 0.104 178.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D40E75, closest first.
No curated palette has a color within ΔE 0.04 of #D40E75.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Hot Pink #D90166 ΔE 0.025
- Cerise #DE0C62 ΔE 0.037
- Medium Violet Red #C71585 ΔE 0.038
- Dark Pink #CB416B ΔE 0.058
- Lipstick #D5174E ΔE 0.060
- Ruby #CA0147 ΔE 0.068
- Deep Rose #C74767 ΔE 0.072
- Neon Pink #F72585 ΔE 0.077
Use #D40E75 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.