#D40D2F
Closest named color: Cherry (#CF0234). oklch(55.2% 0.218 22.7), rgb(212, 13, 47).
Aa
White text reads best on this color (5.38:1).
About this color
#D40D2F is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.218 and its hue 23°. Its hue sits on the warm side of the wheel. The nearest named color is Cherry (#CF0234), ΔE 0.014 away. White text reads best on it, at 5.38:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.218) |
| Temperature | warm |
| Nearest name | Cherry (#CF0234) |
| Black text | 3.89:1 |
| White text | 5.38:1 |
Values
| HEX | #D40D2F |
| RGB | rgb(212, 13, 47) |
| HSL | hsl(350, 88%, 44%) |
| OKLCH | oklch(55.2% 0.218 22.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D40D2F | 5.38:1 | AA | Lc -79.8 | Fine for body text |
| Black text on #D40D2F | 3.89:1 | AA large text | Lc 29.7 | Dividers and decoration only |
| #D40D2F text on white | 5.38:1 | AA | Lc 74.4 | Content text, not long reading |
| #D40D2F text on black | 3.89:1 | AA large text | Lc -27.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FDE3E1
oklch(93.6% 0.029 23)
-
Step 200
200
#FCCCC9
oklch(88.6% 0.055 22.4)
-
Step 300
300
#FAA7A3
oklch(80.8% 0.099 22.5)
-
Step 400
400
#F37472
oklch(70.8% 0.157 22.8)
-
Step 500
500
#EA454D
oklch(63.1% 0.201 22.6)
-
Step 600
600 (this color)
#D40D2F
oklch(55.2% 0.218 22.7)
-
Step 700
700
#B70025
oklch(49.2% 0.198 22.7)
-
Step 800
800
#96071E
oklch(42.8% 0.169 22.8)
-
Step 900
900
#78171E
oklch(37.7% 0.131 22.8)
-
Step 950
950
#471012
oklch(27% 0.084 22.8)
#D40D2F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #58512E | 0.243 |
| Deuteranopia (no green cones) | #867827 | 0.219 |
| Tritanopia (no blue cones) | #EA0020 | 0.045 |
| Achromatopsia (no color) | #6A6A6A | 0.220 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D40D2F
#D40D2F
oklch(55.2% 0.218 22.7)
- #00828A
#00828A
oklch(55.2% 0.094 202.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D40D2F, closest first.
No curated palette has a color within ΔE 0.04 of #D40D2F.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cherry #CF0234 ΔE 0.014
- Crimson #DC143C ΔE 0.022
- Lipstick #D5174E ΔE 0.035
- Ruby #CA0147 ΔE 0.039
- Lipstick Red #C0022F ΔE 0.044
- Scarlet #BE0119 ΔE 0.051
- Rose Red #BE013C ΔE 0.052
- Dull Red #BB3F3F ΔE 0.059
Use #D40D2F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.