#D40B73
Closest named color: Dark Hot Pink (#D90166). oklch(56.7% 0.226 359.2), rgb(212, 11, 115).
Aa
White text reads best on this color (5.12:1).
About this color
#D40B73 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.226 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Hot Pink (#D90166), ΔE 0.022 away. White text reads best on it, at 5.12:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.226) |
| Temperature | warm |
| Nearest name | Dark Hot Pink (#D90166) |
| Black text | 4.09:1 |
| White text | 5.12:1 |
Values
| HEX | #D40B73 |
| RGB | rgb(212, 11, 115) |
| HSL | hsl(329, 90%, 44%) |
| OKLCH | oklch(56.7% 0.226 359.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D40B73 | 5.12:1 | AA | Lc -78.4 | Fine for body text |
| Black text on #D40B73 | 4.09:1 | AA large text | Lc 31.1 | Non-text elements, placeholder text |
| #D40B73 text on white | 5.12:1 | AA | Lc 73.0 | Content text, not long reading |
| #D40B73 text on black | 4.09:1 | AA large text | Lc -28.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E9
oklch(93.6% 0.03 359.5)
-
Step 200
200
#FACAD8
oklch(88.5% 0.057 359)
-
Step 300
300
#F7A5BF
oklch(80.9% 0.102 359)
-
Step 400
400
#EF709E
oklch(70.8% 0.163 359.3)
-
Step 500
500
#E54086
oklch(63.1% 0.208 359.3)
-
Step 600
600 (this color)
#D40B73
oklch(56.7% 0.226 359.2)
-
Step 700
700
#B0005E
oklch(49.1% 0.2 359.1)
-
Step 800
800
#92004C
oklch(42.8% 0.174 359.6)
-
Step 900
900
#751340
oklch(37.7% 0.136 358.9)
-
Step 950
950
#450E25
oklch(26.9% 0.086 359.3)
#D40B73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A5775 | 0.259 |
| Deuteranopia (no green cones) | #7D7A6F | 0.229 |
| Tritanopia (no blue cones) | #E70044 | 0.079 |
| Achromatopsia (no color) | #6E6E6E | 0.228 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D40B73
#D40B73
oklch(56.7% 0.226 359.2)
- #008A78
#008A78
oklch(56.7% 0.103 179.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D40B73, closest first.
No curated palette has a color within ΔE 0.04 of #D40B73.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Hot Pink #D90166 ΔE 0.022
- Cerise #DE0C62 ΔE 0.035
- Medium Violet Red #C71585 ΔE 0.040
- Lipstick #D5174E ΔE 0.057
- Dark Pink #CB416B ΔE 0.058
- Ruby #CA0147 ΔE 0.065
- Deep Rose #C74767 ΔE 0.072
- Neon Pink #F72585 ΔE 0.078
Use #D40B73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.