#D40A2D
Closest named color: Cherry (#CF0234). oklch(55.1% 0.219 23), rgb(212, 10, 45).
Aa
White text reads best on this color (5.41:1).
About this color
#D40A2D is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.219 and its hue 23°. Its hue sits on the warm side of the wheel. The nearest named color is Cherry (#CF0234), ΔE 0.015 away. White text reads best on it, at 5.41:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.219) |
| Temperature | warm |
| Nearest name | Cherry (#CF0234) |
| Black text | 3.88:1 |
| White text | 5.41:1 |
Values
| HEX | #D40A2D |
| RGB | rgb(212, 10, 45) |
| HSL | hsl(350, 91%, 44%) |
| OKLCH | oklch(55.1% 0.219 23) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D40A2D | 5.41:1 | AA | Lc -79.8 | Fine for body text |
| Black text on #D40A2D | 3.88:1 | AA large text | Lc 29.6 | Dividers and decoration only |
| #D40A2D text on white | 5.41:1 | AA | Lc 74.4 | Content text, not long reading |
| #D40A2D text on black | 3.88:1 | AA large text | Lc -27.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FDE3E1
oklch(93.6% 0.029 23)
-
Step 200
200
#FCCCC8
oklch(88.6% 0.055 23.8)
-
Step 300
300
#FAA7A3
oklch(80.8% 0.099 22.5)
-
Step 400
400
#F37371
oklch(70.6% 0.158 22.8)
-
Step 500
500
#EA454C
oklch(63.1% 0.201 22.9)
-
Step 600
600 (this color)
#D40A2D
oklch(55.1% 0.219 23)
-
Step 700
700
#B70024
oklch(49.2% 0.198 23)
-
Step 800
800
#96061D
oklch(42.7% 0.169 23.1)
-
Step 900
900
#78171D
oklch(37.7% 0.131 23.3)
-
Step 950
950
#471012
oklch(27% 0.084 22.8)
#D40A2D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #58502C | 0.243 |
| Deuteranopia (no green cones) | #867824 | 0.220 |
| Tritanopia (no blue cones) | #EA001E | 0.046 |
| Achromatopsia (no color) | #6A6A6A | 0.221 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D40A2D
#D40A2D
oklch(55.1% 0.219 23)
- #00828A
#00828A
oklch(55.2% 0.094 202.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D40A2D, closest first.
No curated palette has a color within ΔE 0.04 of #D40A2D.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cherry #CF0234 ΔE 0.015
- Crimson #DC143C ΔE 0.023
- Lipstick #D5174E ΔE 0.037
- Ruby #CA0147 ΔE 0.040
- Lipstick Red #C0022F ΔE 0.043
- Scarlet #BE0119 ΔE 0.050
- Rose Red #BE013C ΔE 0.052
- Dull Red #BB3F3F ΔE 0.060
Use #D40A2D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.