#D40749
Closest named color: Lipstick (#D5174E). oklch(55.5% 0.219 14.5), rgb(212, 7, 73).
Aa
White text reads best on this color (5.34:1).
About this color
#D40749 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.219 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Lipstick (#D5174E), ΔE 0.009 away. White text reads best on it, at 5.34:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.219) |
| Temperature | warm |
| Nearest name | Lipstick (#D5174E) |
| Black text | 3.92:1 |
| White text | 5.34:1 |
Values
| HEX | #D40749 |
| RGB | rgb(212, 7, 73) |
| HSL | hsl(341, 94%, 43%) |
| OKLCH | oklch(55.5% 0.219 14.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D40749 | 5.34:1 | AA | Lc -79.5 | Fine for body text |
| Black text on #D40749 | 3.92:1 | AA large text | Lc 30.0 | Dividers and decoration only |
| #D40749 text on white | 5.34:1 | AA | Lc 74.1 | Content text, not long reading |
| #D40749 text on black | 3.92:1 | AA large text | Lc -27.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE3E4
oklch(93.6% 0.028 14.9)
-
Step 200
200
#FBCBCE
oklch(88.5% 0.055 14)
-
Step 300
300
#F9A6AD
oklch(80.8% 0.099 14)
-
Step 400
400
#F27281
oklch(70.7% 0.158 14.8)
-
Step 500
500
#E94362
oklch(63.1% 0.202 14.6)
-
Step 600
600 (this color)
#D40749
oklch(55.5% 0.219 14.5)
-
Step 700
700
#B5003C
oklch(49.2% 0.197 14.6)
-
Step 800
800
#950331
oklch(42.7% 0.169 14.3)
-
Step 900
900
#78152B
oklch(37.8% 0.132 14.5)
-
Step 950
950
#470F19
oklch(27% 0.084 14.7)
#D40749 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #545249 | 0.248 |
| Deuteranopia (no green cones) | #837843 | 0.224 |
| Tritanopia (no blue cones) | #E9002C | 0.054 |
| Achromatopsia (no color) | #6B6B6B | 0.221 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D40749
#D40749
oklch(55.5% 0.219 14.5)
- #008484
#008484
oklch(55.5% 0.095 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D40749, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lipstick #D5174E ΔE 0.009
- Ruby #CA0147 ΔE 0.022
- Cherry #CF0234 ΔE 0.027
- Crimson #DC143C ΔE 0.027
- Cerise #DE0C62 ΔE 0.039
- Dark Hot Pink #D90166 ΔE 0.042
- Rose Red #BE013C ΔE 0.049
- Lipstick Red #C0022F ΔE 0.051
Use #D40749 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.