#D40734
Closest named color: Cherry (#CF0234). oklch(55.2% 0.219 21), rgb(212, 7, 52).
Aa
White text reads best on this color (5.41:1).
About this color
#D40734 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.219 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Cherry (#CF0234), ΔE 0.011 away. White text reads best on it, at 5.41:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.219) |
| Temperature | warm |
| Nearest name | Cherry (#CF0234) |
| Black text | 3.87:1 |
| White text | 5.41:1 |
Values
| HEX | #D40734 |
| RGB | rgb(212, 7, 52) |
| HSL | hsl(347, 94%, 43%) |
| OKLCH | oklch(55.2% 0.219 21) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D40734 | 5.41:1 | AA | Lc -79.8 | Fine for body text |
| Black text on #D40734 | 3.87:1 | AA large text | Lc 29.7 | Dividers and decoration only |
| #D40734 text on white | 5.41:1 | AA | Lc 74.4 | Content text, not long reading |
| #D40734 text on black | 3.87:1 | AA large text | Lc -27.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FDE3E2
oklch(93.7% 0.029 20.3)
-
Step 200
200
#FCCCCA
oklch(88.6% 0.055 21)
-
Step 300
300
#FAA7A5
oklch(80.9% 0.099 21)
-
Step 400
400
#F37375
oklch(70.7% 0.158 21)
-
Step 500
500
#EA4451
oklch(63% 0.202 21)
-
Step 600
600 (this color)
#D40734
oklch(55.2% 0.219 21)
-
Step 700
700
#B6002A
oklch(49.1% 0.197 21.1)
-
Step 800
800
#960522
oklch(42.7% 0.169 21.2)
-
Step 900
900
#781621
oklch(37.7% 0.131 20.8)
-
Step 950
950
#471014
oklch(27% 0.083 20.8)
#D40734 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #575033 | 0.245 |
| Deuteranopia (no green cones) | #85782C | 0.222 |
| Tritanopia (no blue cones) | #EA0021 | 0.048 |
| Achromatopsia (no color) | #6A6A6A | 0.221 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D40734
#D40734
oklch(55.2% 0.219 21)
- #008288
#008288
oklch(55.2% 0.094 200.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D40734, closest first.
No curated palette has a color within ΔE 0.04 of #D40734.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cherry #CF0234 ΔE 0.011
- Crimson #DC143C ΔE 0.020
- Lipstick #D5174E ΔE 0.030
- Ruby #CA0147 ΔE 0.034
- Lipstick Red #C0022F ΔE 0.043
- Rose Red #BE013C ΔE 0.049
- Scarlet #BE0119 ΔE 0.052
- Dull Red #BB3F3F ΔE 0.061
Use #D40734 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.