#D40574
Closest named color: Dark Hot Pink (#D90166). oklch(56.6% 0.228 358.6), rgb(212, 5, 116).
Aa
White text reads best on this color (5.15:1).
About this color
#D40574 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.228 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Hot Pink (#D90166), ΔE 0.024 away. White text reads best on it, at 5.15:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.228) |
| Temperature | warm |
| Nearest name | Dark Hot Pink (#D90166) |
| Black text | 4.07:1 |
| White text | 5.15:1 |
Values
| HEX | #D40574 |
| RGB | rgb(212, 5, 116) |
| HSL | hsl(328, 95%, 43%) |
| OKLCH | oklch(56.6% 0.228 358.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D40574 | 5.15:1 | AA | Lc -78.4 | Fine for body text |
| Black text on #D40574 | 4.07:1 | AA large text | Lc 31.1 | Non-text elements, placeholder text |
| #D40574 text on white | 5.15:1 | AA | Lc 73.0 | Content text, not long reading |
| #D40574 text on black | 4.07:1 | AA large text | Lc -28.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E9
oklch(93.6% 0.03 359.5)
-
Step 200
200
#FACAD8
oklch(88.5% 0.057 359)
-
Step 300
300
#F7A5BF
oklch(80.9% 0.102 359)
-
Step 400
400
#EF6F9F
oklch(70.7% 0.165 358.6)
-
Step 500
500
#E53F87
oklch(63.1% 0.209 358.8)
-
Step 600
600 (this color)
#D40574
oklch(56.6% 0.228 358.6)
-
Step 700
700
#B0005F
oklch(49.1% 0.2 358.6)
-
Step 800
800
#91004D
oklch(42.6% 0.173 358.7)
-
Step 900
900
#751240
oklch(37.6% 0.137 358.7)
-
Step 950
950
#450E26
oklch(26.9% 0.087 358.1)
#D40574 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #495676 | 0.261 |
| Deuteranopia (no green cones) | #7D7A70 | 0.230 |
| Tritanopia (no blue cones) | #E70044 | 0.081 |
| Achromatopsia (no color) | #6D6D6D | 0.230 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D40574
#D40574
oklch(56.6% 0.228 358.6)
- #008A77
#008A77
oklch(56.7% 0.104 178.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D40574, closest first.
No curated palette has a color within ΔE 0.04 of #D40574.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Hot Pink #D90166 ΔE 0.024
- Cerise #DE0C62 ΔE 0.037
- Medium Violet Red #C71585 ΔE 0.038
- Lipstick #D5174E ΔE 0.060
- Dark Pink #CB416B ΔE 0.061
- Ruby #CA0147 ΔE 0.067
- Deep Rose #C74767 ΔE 0.074
- Neon Pink #F72585 ΔE 0.079
Use #D40574 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.