#D40353
Closest named color: Lipstick (#D5174E). oklch(55.6% 0.221 10.8), rgb(212, 3, 83).
Aa
White text reads best on this color (5.33:1).
About this color
#D40353 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.221 and its hue 11°. Its hue sits on the warm side of the wheel. The nearest named color is Lipstick (#D5174E), ΔE 0.014 away. White text reads best on it, at 5.33:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.221) |
| Temperature | warm |
| Nearest name | Lipstick (#D5174E) |
| Black text | 3.93:1 |
| White text | 5.33:1 |
Values
| HEX | #D40353 |
| RGB | rgb(212, 3, 83) |
| HSL | hsl(337, 97%, 42%) |
| OKLCH | oklch(55.6% 0.221 10.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D40353 | 5.33:1 | AA | Lc -79.3 | Fine for body text |
| Black text on #D40353 | 3.93:1 | AA large text | Lc 30.2 | Non-text elements, placeholder text |
| #D40353 text on white | 5.33:1 | AA | Lc 73.9 | Content text, not long reading |
| #D40353 text on black | 3.93:1 | AA large text | Lc -27.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE2E5
oklch(93.5% 0.029 9.7)
-
Step 200
200
#FBCBD0
oklch(88.5% 0.055 11.2)
-
Step 300
300
#F9A6B1
oklch(80.9% 0.099 10.8)
-
Step 400
400
#F27188
oklch(70.7% 0.159 11)
-
Step 500
500
#E9416B
oklch(63.1% 0.204 10.8)
-
Step 600
600 (this color)
#D40353
oklch(55.6% 0.221 10.8)
-
Step 700
700
#B40045
oklch(49.2% 0.197 10.8)
-
Step 800
800
#950038
oklch(42.8% 0.171 10.6)
-
Step 900
900
#771430
oklch(37.6% 0.133 10.7)
-
Step 950
950
#460F1C
oklch(26.9% 0.084 10.9)
#D40353 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #525254 | 0.250 |
| Deuteranopia (no green cones) | #82784E | 0.225 |
| Tritanopia (no blue cones) | #E90030 | 0.062 |
| Achromatopsia (no color) | #6B6B6B | 0.223 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D40353
#D40353
oklch(55.6% 0.221 10.8)
- #008581
#008581
oklch(55.7% 0.096 191.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D40353, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lipstick #D5174E ΔE 0.014
- Ruby #CA0147 ΔE 0.026
- Cerise #DE0C62 ΔE 0.028
- Dark Hot Pink #D90166 ΔE 0.029
- Crimson #DC143C ΔE 0.039
- Cherry #CF0234 ΔE 0.040
- Rose Red #BE013C ΔE 0.054
- Dark Pink #CB416B ΔE 0.055
Use #D40353 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.