#D40065
Closest named color: Dark Hot Pink (#D90166). oklch(56% 0.225 4.1), rgb(212, 0, 101).
Aa
White text reads best on this color (5.26:1).
About this color
#D40065 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.225 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Hot Pink (#D90166), ΔE 0.010 away. White text reads best on it, at 5.26:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.225) |
| Temperature | warm |
| Nearest name | Dark Hot Pink (#D90166) |
| Black text | 3.98:1 |
| White text | 5.26:1 |
Values
| HEX | #D40065 |
| RGB | rgb(212, 0, 101) |
| HSL | hsl(331, 100%, 42%) |
| OKLCH | oklch(56% 0.225 4.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D40065 | 5.26:1 | AA | Lc -78.9 | Fine for body text |
| Black text on #D40065 | 3.98:1 | AA large text | Lc 30.6 | Non-text elements, placeholder text |
| #D40065 text on white | 5.26:1 | AA | Lc 73.5 | Content text, not long reading |
| #D40065 text on black | 3.98:1 | AA large text | Lc -28.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E7
oklch(93.5% 0.029 4.5)
-
Step 200
200
#FBCAD5
oklch(88.5% 0.057 3.3)
-
Step 300
300
#F9A5B9
oklch(81% 0.102 4.1)
-
Step 400
400
#F17095
oklch(70.8% 0.162 4.1)
-
Step 500
500
#E73F7B
oklch(63% 0.207 3.9)
-
Step 600
600 (this color)
#D40065
oklch(56% 0.225 4.1)
-
Step 700
700
#B20054
oklch(49.2% 0.198 3.9)
-
Step 800
800
#930044
oklch(42.7% 0.172 4)
-
Step 900
900
#771339
oklch(37.8% 0.135 4.4)
-
Step 950
950
#460E21
oklch(27% 0.086 4.5)
#D40065 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D5467 | 0.257 |
| Deuteranopia (no green cones) | #7F7961 | 0.230 |
| Tritanopia (no blue cones) | #E8003A | 0.073 |
| Achromatopsia (no color) | #6C6C6C | 0.227 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D40065
#D40065
oklch(56% 0.225 4.1)
- #00877B
#00877B
oklch(56% 0.099 184)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D40065, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Hot Pink #D90166 ΔE 0.010
- Cerise #DE0C62 ΔE 0.024
- Lipstick #D5174E ΔE 0.038
- Ruby #CA0147 ΔE 0.046
- Dark Pink #CB416B ΔE 0.055
- Medium Violet Red #C71585 ΔE 0.056
- Crimson #DC143C ΔE 0.063
- Cherry #CF0234 ΔE 0.066
Use #D40065 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.