#D34696
Closest named color: Pinky Purple (#C94CBE). oklch(61.4% 0.193 349.3), rgb(211, 70, 150).
Aa
Black text reads best on this color (5.08:1).
About this color
#D34696 is a medium-dark, vivid red. In OKLCH its lightness is 61%, its chroma 0.193 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.064 away. Black text reads best on it, at 5.08:1.
| Hue family | Reds |
| Lightness | medium-dark (61%) |
| Chroma | vivid (0.193) |
| Temperature | warm |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 5.08:1 |
| White text | 4.12:1 |
Values
| HEX | #D34696 |
| RGB | rgb(211, 70, 150) |
| HSL | hsl(326, 62%, 55%) |
| OKLCH | oklch(61.4% 0.193 349.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D34696 | 4.12:1 | AA large text | Lc -72.9 | Content text, not long reading |
| Black text on #D34696 | 5.08:1 | AA | Lc 36.7 | Non-text elements, placeholder text |
| #D34696 text on white | 4.12:1 | AA large text | Lc 67.4 | Content text, not long reading |
| #D34696 text on black | 5.08:1 | AA | Lc -34.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#F9E3ED
oklch(93.6% 0.027 348.3)
-
Step 200
200
#F5CCDE
oklch(88.5% 0.052 350)
-
Step 300
300
#EFA8CA
oklch(80.9% 0.094 349.1)
-
Step 400
400
#E476AF
oklch(70.7% 0.15 349.3)
-
Step 500
500 (this color)
#D34696
oklch(61.4% 0.193 349.3)
-
Step 600
600
#C42486
oklch(55.6% 0.21 349.2)
-
Step 700
700
#A91371
oklch(49.2% 0.195 349.5)
-
Step 800
800
#89165C
oklch(42.7% 0.161 349.4)
-
Step 900
900
#6E1C4C
oklch(37.7% 0.126 348.8)
-
Step 950
950
#41122C
oklch(27% 0.08 349.5)
#D34696 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5A6D98 | 0.213 |
| Deuteranopia (no green cones) | #828693 | 0.190 |
| Tritanopia (no blue cones) | #E24068 | 0.073 |
| Achromatopsia (no color) | #7D7D7D | 0.195 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D34696
#D34696
oklch(61.4% 0.193 349.3)
- #009C78
#009C78
oklch(61.6% 0.123 169)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D34696, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.064
- Dark Pink #CB416B ΔE 0.065
- Pale Magenta #D767AD ΔE 0.065
- Purpley Pink #C83CB9 ΔE 0.067
- Medium Violet Red #C71585 ΔE 0.067
- Neon Pink #F72585 ΔE 0.072
- Deep Rose #C74767 ΔE 0.074
- Dark Hot Pink #D90166 ΔE 0.080
Use #D34696 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.