#D31F77
Closest named color: Dark Hot Pink (#D90166). oklch(57.3% 0.218 358.3), rgb(211, 31, 119).
Aa
White text reads best on this color (4.96:1).
About this color
#D31F77 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.218 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Hot Pink (#D90166), ΔE 0.027 away. White text reads best on it, at 4.96:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.218) |
| Temperature | warm |
| Nearest name | Dark Hot Pink (#D90166) |
| Black text | 4.23:1 |
| White text | 4.96:1 |
Values
| HEX | #D31F77 |
| RGB | rgb(211, 31, 119) |
| HSL | hsl(331, 74%, 47%) |
| OKLCH | oklch(57.3% 0.218 358.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D31F77 | 4.96:1 | AA | Lc -77.9 | Fine for body text |
| Black text on #D31F77 | 4.23:1 | AA large text | Lc 31.6 | Non-text elements, placeholder text |
| #D31F77 text on white | 4.96:1 | AA | Lc 72.5 | Content text, not long reading |
| #D31F77 text on black | 4.23:1 | AA large text | Lc -29.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FBE2E9
oklch(93.5% 0.029 358.8)
-
Step 200
200
#F9CBD9
oklch(88.6% 0.055 358.1)
-
Step 300
300
#F5A6C0
oklch(80.9% 0.098 358.2)
-
Step 400
400
#EC729F
oklch(70.7% 0.157 358.6)
-
Step 500
500
#E24588
oklch(63.2% 0.2 358.5)
-
Step 600
600 (this color)
#D31F77
oklch(57.3% 0.218 358.3)
-
Step 700
700
#B0005F
oklch(49.1% 0.2 358.6)
-
Step 800
800
#8F0A4E
oklch(42.6% 0.167 358.2)
-
Step 900
900
#731741
oklch(37.7% 0.13 358.1)
-
Step 950
950
#441026
oklch(27% 0.083 358.3)
#D31F77 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E5B79 | 0.247 |
| Deuteranopia (no green cones) | #7E7C73 | 0.220 |
| Tritanopia (no blue cones) | #E5004A | 0.072 |
| Achromatopsia (no color) | #707070 | 0.220 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D31F77
#D31F77
oklch(57.3% 0.218 358.3)
- #008C79
#008C79
oklch(57.3% 0.105 178.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D31F77, closest first.
No curated palette has a color within ΔE 0.04 of #D31F77.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Hot Pink #D90166 ΔE 0.027
- Cerise #DE0C62 ΔE 0.037
- Medium Violet Red #C71585 ΔE 0.039
- Dark Pink #CB416B ΔE 0.050
- Lipstick #D5174E ΔE 0.059
- Deep Rose #C74767 ΔE 0.064
- Ruby #CA0147 ΔE 0.069
- Neon Pink #F72585 ΔE 0.075
Use #D31F77 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.