#D31A8D
Closest named color: Medium Violet Red (#C71585). oklch(57.9% 0.23 349.9), rgb(211, 26, 141).
Aa
White text reads best on this color (4.88:1).
About this color
#D31A8D is a medium-dark, vivid red. In OKLCH its lightness is 58%, its chroma 0.230 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.027 away. White text reads best on it, at 4.88:1.
| Hue family | Reds |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.230) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.30:1 |
| White text | 4.88:1 |
Values
| HEX | #D31A8D |
| RGB | rgb(211, 26, 141) |
| HSL | hsl(323, 78%, 46%) |
| OKLCH | oklch(57.9% 0.23 349.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D31A8D | 4.88:1 | AA | Lc -77.3 | Fine for body text |
| Black text on #D31A8D | 4.30:1 | AA large text | Lc 32.2 | Non-text elements, placeholder text |
| #D31A8D text on white | 4.88:1 | AA | Lc 71.9 | Content text, not long reading |
| #D31A8D text on black | 4.30:1 | AA large text | Lc -29.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F8CADE
oklch(88.5% 0.058 350.4)
-
Step 300
300
#F4A5CA
oklch(80.9% 0.104 350)
-
Step 400
400
#EA70AF
oklch(70.7% 0.166 350)
-
Step 500
500
#E0419B
oklch(63.2% 0.212 350.1)
-
Step 600
600 (this color)
#D31A8D
oklch(57.9% 0.23 349.9)
-
Step 700
700
#AC0071
oklch(49.1% 0.205 349.8)
-
Step 800
800
#8E025C
oklch(42.7% 0.177 350.1)
-
Step 900
900
#72144C
oklch(37.7% 0.138 349.6)
-
Step 950
950
#430F2C
oklch(26.9% 0.087 350.1)
#D31A8D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #435D90 | 0.261 |
| Deuteranopia (no green cones) | #787C89 | 0.227 |
| Tritanopia (no blue cones) | #E30055 | 0.090 |
| Achromatopsia (no color) | #717171 | 0.232 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D31A8D
#D31A8D
oklch(57.9% 0.23 349.9)
- #008F6F
#008F6F
oklch(57.8% 0.115 169.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D31A8D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.027
- Dark Hot Pink #D90166 ΔE 0.060
- Cerise #DE0C62 ΔE 0.069
- Purpley Pink #C83CB9 ΔE 0.073
- Dark Pink #CB416B ΔE 0.078
- Neon Pink #F72585 ΔE 0.079
- Electric Pink #FF0490 ΔE 0.086
- Pinky Purple #C94CBE ΔE 0.087
Use #D31A8D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.