#D31188
Closest named color: Medium Violet Red (#C71585). oklch(57.4% 0.232 351.4), rgb(211, 17, 136).
Aa
White text reads best on this color (4.99:1).
About this color
#D31188 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.232 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.024 away. White text reads best on it, at 4.99:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.232) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.20:1 |
| White text | 4.99:1 |
Values
| HEX | #D31188 |
| RGB | rgb(211, 17, 136) |
| HSL | hsl(323, 85%, 45%) |
| OKLCH | oklch(57.4% 0.232 351.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D31188 | 4.99:1 | AA | Lc -77.8 | Fine for body text |
| Black text on #D31188 | 4.20:1 | AA large text | Lc 31.7 | Non-text elements, placeholder text |
| #D31188 text on white | 4.99:1 | AA | Lc 72.3 | Content text, not long reading |
| #D31188 text on black | 4.20:1 | AA large text | Lc -29.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FBE2EC
oklch(93.6% 0.03 351.5)
-
Step 200
200
#F9CADD
oklch(88.5% 0.058 352.2)
-
Step 300
300
#F5A5C8
oklch(81% 0.104 351.8)
-
Step 400
400
#EC6FAC
oklch(70.7% 0.167 351.7)
-
Step 500
500
#E13F98
oklch(63% 0.213 351.3)
-
Step 600
600 (this color)
#D31188
oklch(57.4% 0.232 351.4)
-
Step 700
700
#AD006E
oklch(49.2% 0.204 351.3)
-
Step 800
800
#8F005A
oklch(42.7% 0.177 351.4)
-
Step 900
900
#73134A
oklch(37.7% 0.139 351.3)
-
Step 950
950
#440E2B
oklch(27% 0.088 351.7)
#D31188 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #425A8B | 0.265 |
| Deuteranopia (no green cones) | #787B84 | 0.230 |
| Tritanopia (no blue cones) | #E40051 | 0.090 |
| Achromatopsia (no color) | #6F6F6F | 0.234 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D31188
#D31188
oklch(57.4% 0.232 351.4)
- #008D70
#008D70
oklch(57.3% 0.112 171.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D31188, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.024
- Dark Hot Pink #D90166 ΔE 0.053
- Cerise #DE0C62 ΔE 0.064
- Dark Pink #CB416B ΔE 0.076
- Neon Pink #F72585 ΔE 0.080
- Purpley Pink #C83CB9 ΔE 0.080
- Electric Pink #FF0490 ΔE 0.088
- Strong Pink #FF0789 ΔE 0.088
Use #D31188 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.