#D074BF
Closest named color: Pale Magenta (#D767AD). oklch(68.6% 0.148 334.3), rgb(208, 116, 191).
Aa
Black text reads best on this color (6.93:1).
About this color
#D074BF is a medium-light, vivid purple. In OKLCH its lightness is 69%, its chroma 0.148 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.034 away. Black text reads best on it, at 6.93:1.
| Hue family | Purples |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.148) |
| Temperature | in between |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 6.93:1 |
| White text | 3.02:1 |
Values
| HEX | #D074BF |
| RGB | rgb(208, 116, 191) |
| HSL | hsl(311, 49%, 64%) |
| OKLCH | oklch(68.6% 0.148 334.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D074BF | 3.02:1 | AA large text | Lc -62.1 | Content text, not long reading |
| Black text on #D074BF | 6.93:1 | AA | Lc 47.3 | Large or bold text, headings |
| #D074BF text on white | 3.02:1 | AA large text | Lc 56.7 | Large or bold text, headings |
| #D074BF text on black | 6.93:1 | AA | Lc -45.0 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FBF2F9
oklch(97% 0.013 333)
-
Step 100
100
#F6E4F1
oklch(93.7% 0.026 335.5)
-
Step 200
200
#EFCDE7
oklch(88.5% 0.051 334.2)
-
Step 300
300
#E6AAD9
oklch(80.8% 0.093 334.3)
-
Step 400
400 (this color)
#D074BF
oklch(68.6% 0.148 334.3)
-
Step 500
500
#CA54B7
oklch(63.1% 0.189 334.3)
-
Step 600
600
#B532A3
oklch(55.6% 0.206 334.2)
-
Step 700
700
#9C238B
oklch(49.2% 0.191 334.6)
-
Step 800
800
#7E2071
oklch(42.6% 0.158 334.2)
-
Step 900
900
#66215C
oklch(37.7% 0.124 333.9)
-
Step 950
950
#3C1536
oklch(27% 0.078 333.8)
#D074BF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #748CC2 | 0.148 |
| Deuteranopia (no green cones) | #8C99BC | 0.135 |
| Tritanopia (no blue cones) | #D87991 | 0.075 |
| Achromatopsia (no color) | #949494 | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D074BF
#D074BF
oklch(68.6% 0.148 334.3)
- #3AB46F
#3AB46F
oklch(68.6% 0.148 154.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D074BF, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.034
- Orchid #DA70D6 ΔE 0.040
- Lavender Pink #DD85D7 ΔE 0.053
- Pale Violet Red #DB7093 ΔE 0.066
- Wisteria #A87DC2 ΔE 0.068
- Pale Purple #B790D4 ΔE 0.073
- Muted Pink #D1768F ΔE 0.073
- Soft Purple #A66FB5 ΔE 0.076
Use #D074BF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.