#D04D98
Closest named color: Pale Magenta (#D767AD). oklch(61.8% 0.182 348.4), rgb(208, 77, 152).
Aa
Black text reads best on this color (5.19:1).
About this color
#D04D98 is a medium-dark, vivid red. In OKLCH its lightness is 62%, its chroma 0.182 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.056 away. Black text reads best on it, at 5.19:1.
| Hue family | Reds |
| Lightness | medium-dark (62%) |
| Chroma | vivid (0.182) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 5.19:1 |
| White text | 4.04:1 |
Values
| HEX | #D04D98 |
| RGB | rgb(208, 77, 152) |
| HSL | hsl(326, 58%, 56%) |
| OKLCH | oklch(61.8% 0.182 348.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D04D98 | 4.04:1 | AA large text | Lc -72.3 | Content text, not long reading |
| Black text on #D04D98 | 5.19:1 | AA | Lc 37.2 | Non-text elements, placeholder text |
| #D04D98 text on white | 4.04:1 | AA large text | Lc 66.8 | Content text, not long reading |
| #D04D98 text on black | 5.19:1 | AA | Lc -34.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3ED
oklch(93.6% 0.026 347.1)
-
Step 200
200
#F3CCDF
oklch(88.4% 0.05 347.3)
-
Step 300
300
#EDA9CA
oklch(80.9% 0.09 348.7)
-
Step 400
400
#E079B0
oklch(70.7% 0.142 348.1)
-
Step 500
500 (this color)
#D04D98
oklch(61.8% 0.182 348.4)
-
Step 600
600
#C02E87
oklch(55.7% 0.199 348.3)
-
Step 700
700
#A51F72
oklch(49.2% 0.184 348.5)
-
Step 800
800
#861D5D
oklch(42.7% 0.153 348.3)
-
Step 900
900
#6C204C
oklch(37.8% 0.118 348.5)
-
Step 950
950
#40142D
oklch(27.1% 0.076 348.2)
#D04D98 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5D709A | 0.200 |
| Deuteranopia (no green cones) | #828795 | 0.179 |
| Tritanopia (no blue cones) | #DE496C | 0.070 |
| Achromatopsia (no color) | #7E7E7E | 0.184 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D04D98
#D04D98
oklch(61.8% 0.182 348.4)
- #009D78
#009D78
oklch(61.8% 0.124 168.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D04D98, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.056
- Pinky Purple #C94CBE ΔE 0.062
- Dark Pink #CB416B ΔE 0.066
- Purpley Pink #C83CB9 ΔE 0.068
- Deep Rose #C74767 ΔE 0.073
- Medium Violet Red #C71585 ΔE 0.076
- Neon Pink #F72585 ΔE 0.080
- Pale Violet Red #DB7093 ΔE 0.082
Use #D04D98 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.