#D049AD
Closest named color: Pinky Purple (#C94CBE). oklch(62.3% 0.201 339.5), rgb(208, 73, 173).
Aa
Black text reads best on this color (5.23:1).
About this color
#D049AD is a medium-light, vivid pink. In OKLCH its lightness is 62%, its chroma 0.201 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.029 away. Black text reads best on it, at 5.23:1.
| Hue family | Pinks |
| Lightness | medium-light (62%) |
| Chroma | vivid (0.201) |
| Temperature | warm |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 5.23:1 |
| White text | 4.00:1 |
Values
| HEX | #D049AD |
| RGB | rgb(208, 73, 173) |
| HSL | hsl(316, 59%, 55%) |
| OKLCH | oklch(62.3% 0.201 339.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D049AD | 4.00:1 | AA large text | Lc -72.0 | Content text, not long reading |
| Black text on #D049AD | 5.23:1 | AA | Lc 37.6 | Non-text elements, placeholder text |
| #D049AD text on white | 4.00:1 | AA large text | Lc 66.5 | Content text, not long reading |
| #D049AD text on black | 5.23:1 | AA | Lc -35.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FCF2F8
oklch(97.1% 0.013 340.5)
-
Step 100
100
#F8E3F0
oklch(93.6% 0.028 340)
-
Step 200
200
#F3CCE5
oklch(88.6% 0.055 339.6)
-
Step 300
300
#ECA8D5
oklch(81% 0.098 339.8)
-
Step 400
400
#DF76C0
oklch(70.7% 0.157 339.5)
-
Step 500
500 (this color)
#D049AD
oklch(62.3% 0.201 339.5)
-
Step 600
600
#BE259B
oklch(55.6% 0.218 339.6)
-
Step 700
700
#A31385
oklch(49.1% 0.203 339.2)
-
Step 800
800
#85166C
oklch(42.7% 0.168 339.5)
-
Step 900
900
#6B1C57
oklch(37.7% 0.131 339.7)
-
Step 950
950
#3F1233
oklch(26.9% 0.083 339.6)
#D049AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5071B0 | 0.217 |
| Deuteranopia (no green cones) | #7A87AA | 0.190 |
| Tritanopia (no blue cones) | #DC4D74 | 0.094 |
| Achromatopsia (no color) | #7F7F7F | 0.202 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D049AD
#D049AD
oklch(62.3% 0.201 339.5)
- #00A068
#00A068
oklch(62.3% 0.141 159.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D049AD, closest first.
No curated palette has a color within ΔE 0.04 of #D049AD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.029
- Purpley Pink #C83CB9 ΔE 0.037
- Pale Magenta #D767AD ΔE 0.062
- Medium Orchid #BA55D3 ΔE 0.071
- Medium Violet Red #C71585 ΔE 0.081
- Barbie Pink #FE46A5 ΔE 0.089
- Orchid #DA70D6 ΔE 0.089
- Purple Pink #D725DE ΔE 0.091
Use #D049AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.