#D04898
Closest named color: Pinky Purple (#C94CBE). oklch(61.3% 0.189 347.8), rgb(208, 72, 152).
Aa
Black text reads best on this color (5.06:1).
About this color
#D04898 is a medium-dark, vivid red. In OKLCH its lightness is 61%, its chroma 0.189 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.060 away. Black text reads best on it, at 5.06:1.
| Hue family | Reds |
| Lightness | medium-dark (61%) |
| Chroma | vivid (0.189) |
| Temperature | warm |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 5.06:1 |
| White text | 4.14:1 |
Values
| HEX | #D04898 |
| RGB | rgb(208, 72, 152) |
| HSL | hsl(325, 59%, 55%) |
| OKLCH | oklch(61.3% 0.189 347.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D04898 | 4.14:1 | AA large text | Lc -73.1 | Content text, not long reading |
| Black text on #D04898 | 5.06:1 | AA | Lc 36.4 | Non-text elements, placeholder text |
| #D04898 text on white | 4.14:1 | AA large text | Lc 67.6 | Content text, not long reading |
| #D04898 text on black | 5.06:1 | AA | Lc -34.0 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3ED
oklch(93.6% 0.026 347.1)
-
Step 200
200
#F4CCDF
oklch(88.5% 0.051 347.9)
-
Step 300
300
#EEA8CB
oklch(80.8% 0.093 348)
-
Step 400
400
#E277B1
oklch(70.7% 0.148 347.8)
-
Step 500
500 (this color)
#D04898
oklch(61.3% 0.189 347.8)
-
Step 600
600
#C12988
oklch(55.5% 0.205 347.8)
-
Step 700
700
#A71874
oklch(49.2% 0.192 347.8)
-
Step 800
800
#87195E
oklch(42.6% 0.158 347.8)
-
Step 900
900
#6D1E4D
oklch(37.7% 0.123 347.9)
-
Step 950
950
#40132D
oklch(27% 0.078 347.8)
#D04898 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #596D9A | 0.208 |
| Deuteranopia (no green cones) | #808595 | 0.185 |
| Tritanopia (no blue cones) | #DE446A | 0.074 |
| Achromatopsia (no color) | #7C7C7C | 0.191 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D04898
#D04898
oklch(61.3% 0.189 347.8)
- #009B75
#009B75
oklch(61.2% 0.124 167.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D04898, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.060
- Purpley Pink #C83CB9 ΔE 0.063
- Pale Magenta #D767AD ΔE 0.063
- Dark Pink #CB416B ΔE 0.066
- Medium Violet Red #C71585 ΔE 0.068
- Deep Rose #C74767 ΔE 0.075
- Neon Pink #F72585 ΔE 0.079
- Dark Hot Pink #D90166 ΔE 0.084
Use #D04898 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.