#D040BD
Closest named color: Purpley Pink (#C83CB9). oklch(62.1% 0.223 333.7), rgb(208, 64, 189).
Aa
Black text reads best on this color (5.15:1).
About this color
#D040BD is a medium-light, vivid purple. In OKLCH its lightness is 62%, its chroma 0.223 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.018 away. Black text reads best on it, at 5.15:1.
| Hue family | Purples |
| Lightness | medium-light (62%) |
| Chroma | vivid (0.223) |
| Temperature | in between |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 5.15:1 |
| White text | 4.07:1 |
Values
| HEX | #D040BD |
| RGB | rgb(208, 64, 189) |
| HSL | hsl(308, 61%, 53%) |
| OKLCH | oklch(62.1% 0.223 333.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D040BD | 4.07:1 | AA large text | Lc -72.4 | Content text, not long reading |
| Black text on #D040BD | 5.15:1 | AA | Lc 37.2 | Non-text elements, placeholder text |
| #D040BD text on white | 4.07:1 | AA large text | Lc 66.9 | Content text, not long reading |
| #D040BD text on black | 5.15:1 | AA | Lc -34.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FCF2FA
oklch(97.1% 0.015 332.2)
-
Step 100
100
#F8E2F3
oklch(93.5% 0.033 333.6)
-
Step 200
200
#F3CBEA
oklch(88.5% 0.06 334)
-
Step 300
300
#ECA6DE
oklch(80.9% 0.109 333.9)
-
Step 400
400
#DF72CD
oklch(70.7% 0.174 333.8)
-
Step 500
500 (this color)
#D040BD
oklch(62.1% 0.223 333.7)
-
Step 600
600
#BE0FAC
oklch(55.5% 0.242 333.7)
-
Step 700
700
#A20093
oklch(49.1% 0.22 333.5)
-
Step 800
800
#850678
oklch(42.7% 0.187 333.7)
-
Step 900
900
#6B1661
oklch(37.7% 0.146 333.4)
-
Step 950
950
#3F1039
oklch(27% 0.092 333.3)
#D040BD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C70C1 | 0.240 |
| Deuteranopia (no green cones) | #6F85B9 | 0.206 |
| Tritanopia (no blue cones) | #D94D7A | 0.114 |
| Achromatopsia (no color) | #7E7E7E | 0.225 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D040BD
#D040BD
oklch(62.1% 0.223 333.7)
- #00A158
#00A158
oklch(62.2% 0.157 153.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D040BD, closest first.
No curated palette has a color within ΔE 0.04 of #D040BD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.018
- Pinky Purple #C94CBE ΔE 0.021
- Medium Orchid #BA55D3 ΔE 0.058
- Purple Pink #D725DE ΔE 0.061
- Hot Magenta #F504C9 ΔE 0.076
- Pale Magenta #D767AD ΔE 0.085
- Heliotrope #D94FF5 ΔE 0.085
- Pink Purple #EF1DE7 ΔE 0.087
Use #D040BD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.