#D040A0
Closest named color: Purpley Pink (#C83CB9). oklch(60.8% 0.204 344), rgb(208, 64, 160).
Aa
Black text reads best on this color (4.92:1).
About this color
#D040A0 is a medium-dark, vivid pink. In OKLCH its lightness is 61%, its chroma 0.204 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.045 away. Black text reads best on it, at 4.92:1.
| Hue family | Pinks |
| Lightness | medium-dark (61%) |
| Chroma | vivid (0.204) |
| Temperature | warm |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.92:1 |
| White text | 4.26:1 |
Values
| HEX | #D040A0 |
| RGB | rgb(208, 64, 160) |
| HSL | hsl(320, 61%, 53%) |
| OKLCH | oklch(60.8% 0.204 344) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D040A0 | 4.26:1 | AA large text | Lc -73.9 | Content text, not long reading |
| Black text on #D040A0 | 4.92:1 | AA | Lc 35.7 | Non-text elements, placeholder text |
| #D040A0 text on white | 4.26:1 | AA large text | Lc 68.4 | Content text, not long reading |
| #D040A0 text on black | 4.92:1 | AA | Lc -33.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FCF2F8
oklch(97.1% 0.013 340.5)
-
Step 100
100
#F9E3EF
oklch(93.7% 0.029 343.6)
-
Step 200
200
#F5CBE2
oklch(88.5% 0.056 344.2)
-
Step 300
300
#EFA7D0
oklch(80.9% 0.099 344.4)
-
Step 400
400
#E374B9
oklch(70.7% 0.159 343.8)
-
Step 500
500 (this color)
#D040A0
oklch(60.8% 0.204 344)
-
Step 600
600
#C31D92
oklch(55.6% 0.221 344.1)
-
Step 700
700
#A8077D
oklch(49.1% 0.206 343.8)
-
Step 800
800
#881065
oklch(42.6% 0.171 343.9)
-
Step 900
900
#6E1953
oklch(37.7% 0.134 343.7)
-
Step 950
950
#411130
oklch(27% 0.084 344.5)
#D040A0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F6BA3 | 0.224 |
| Deuteranopia (no green cones) | #7A839D | 0.197 |
| Tritanopia (no blue cones) | #DD3F6A | 0.087 |
| Achromatopsia (no color) | #7A7A7A | 0.206 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D040A0
#D040A0
oklch(60.8% 0.204 344)
- #009A6D
#009A6D
oklch(60.7% 0.13 163.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D040A0, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.045
- Pinky Purple #C94CBE ΔE 0.048
- Medium Violet Red #C71585 ΔE 0.061
- Pale Magenta #D767AD ΔE 0.074
- Dark Pink #CB416B ΔE 0.082
- Neon Pink #F72585 ΔE 0.084
- Shocking Pink #FE02A2 ΔE 0.088
- Medium Orchid #BA55D3 ΔE 0.089
Use #D040A0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.