#D0389B
Closest named color: Purpley Pink (#C83CB9). oklch(59.9% 0.21 345.4), rgb(208, 56, 155).
Aa
Black text reads best on this color (4.72:1).
About this color
#D0389B is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.210 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.049 away. Black text reads best on it, at 4.72:1.
| Hue family | Reds |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.210) |
| Temperature | warm |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.72:1 |
| White text | 4.44:1 |
Values
| HEX | #D0389B |
| RGB | rgb(208, 56, 155) |
| HSL | hsl(321, 62%, 52%) |
| OKLCH | oklch(59.9% 0.21 345.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D0389B | 4.44:1 | AA large text | Lc -75.1 | Fine for body text |
| Black text on #D0389B | 4.72:1 | AA | Lc 34.5 | Non-text elements, placeholder text |
| #D0389B text on white | 4.44:1 | AA large text | Lc 69.6 | Content text, not long reading |
| #D0389B text on black | 4.72:1 | AA | Lc -32.0 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2EE
oklch(93.6% 0.031 346)
-
Step 200
200
#F6CBE1
oklch(88.5% 0.056 346.1)
-
Step 300
300
#F1A6CF
oklch(80.9% 0.102 345.7)
-
Step 400
400
#E671B7
oklch(70.6% 0.165 345.3)
-
Step 500
500 (this color)
#D0389B
oklch(59.9% 0.21 345.4)
-
Step 600
600
#C61290
oklch(55.5% 0.228 345.3)
-
Step 700
700
#AA007A
oklch(49.1% 0.209 345.5)
-
Step 800
800
#8B0864
oklch(42.7% 0.176 345.3)
-
Step 900
900
#701651
oklch(37.7% 0.137 345.7)
-
Step 950
950
#421030
oklch(27.1% 0.087 345.1)
#D0389B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B679E | 0.233 |
| Deuteranopia (no green cones) | #798198 | 0.204 |
| Tritanopia (no blue cones) | #DE3565 | 0.087 |
| Achromatopsia (no color) | #777777 | 0.212 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D0389B
#D0389B
oklch(59.9% 0.21 345.4)
- #00976D
#00976D
oklch(59.9% 0.126 165.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D0389B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.049
- Medium Violet Red #C71585 ΔE 0.049
- Pinky Purple #C94CBE ΔE 0.057
- Dark Pink #CB416B ΔE 0.079
- Dark Hot Pink #D90166 ΔE 0.081
- Neon Pink #F72585 ΔE 0.082
- Pale Magenta #D767AD ΔE 0.085
- Shocking Pink #FE02A2 ΔE 0.087
Use #D0389B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.