#D03696
Closest named color: Medium Violet Red (#C71585). oklch(59.5% 0.21 347.2), rgb(208, 54, 150).
Aa
Black text reads best on this color (4.65:1).
About this color
#D03696 is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.210 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.044 away. Black text reads best on it, at 4.65:1.
| Hue family | Reds |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.210) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.65:1 |
| White text | 4.51:1 |
Values
| HEX | #D03696 |
| RGB | rgb(208, 54, 150) |
| HSL | hsl(323, 62%, 51%) |
| OKLCH | oklch(59.5% 0.21 347.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D03696 | 4.51:1 | AA | Lc -75.6 | Fine for body text |
| Black text on #D03696 | 4.65:1 | AA | Lc 34.0 | Non-text elements, placeholder text |
| #D03696 text on white | 4.51:1 | AA | Lc 70.1 | Content text, not long reading |
| #D03696 text on black | 4.65:1 | AA | Lc -31.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2EE
oklch(93.6% 0.031 346)
-
Step 200
200
#F7CBE0
oklch(88.6% 0.056 348)
-
Step 300
300
#F2A6CD
oklch(81% 0.102 347.5)
-
Step 400
400
#E871B4
oklch(70.7% 0.165 347.2)
-
Step 500
500 (this color)
#D03696
oklch(59.5% 0.21 347.2)
-
Step 600
600
#C8108C
oklch(55.6% 0.228 347.2)
-
Step 700
700
#AB0076
oklch(49.1% 0.207 347.4)
-
Step 800
800
#8C0761
oklch(42.7% 0.176 347.1)
-
Step 900
900
#71164F
oklch(37.8% 0.137 347.4)
-
Step 950
950
#42102E
oklch(27% 0.085 347.4)
#D03696 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C6599 | 0.234 |
| Deuteranopia (no green cones) | #7A8093 | 0.204 |
| Tritanopia (no blue cones) | #DF3062 | 0.084 |
| Achromatopsia (no color) | #767676 | 0.212 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D03696
#D03696
oklch(59.5% 0.21 347.2)
- #00956F
#00956F
oklch(59.4% 0.122 167)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D03696, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.044
- Purpley Pink #C83CB9 ΔE 0.056
- Pinky Purple #C94CBE ΔE 0.064
- Dark Pink #CB416B ΔE 0.072
- Dark Hot Pink #D90166 ΔE 0.074
- Neon Pink #F72585 ΔE 0.079
- Cerise #DE0C62 ΔE 0.080
- Deep Rose #C74767 ΔE 0.084
Use #D03696 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.