#D0304B
Closest named color: Lipstick (#D5174E). oklch(56.8% 0.195 17.2), rgb(208, 48, 75).
Aa
White text reads best on this color (4.99:1).
About this color
#D0304B is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.195 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Lipstick (#D5174E), ΔE 0.025 away. White text reads best on it, at 4.99:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.195) |
| Temperature | warm |
| Nearest name | Lipstick (#D5174E) |
| Black text | 4.20:1 |
| White text | 4.99:1 |
Values
| HEX | #D0304B |
| RGB | rgb(208, 48, 75) |
| HSL | hsl(350, 63%, 50%) |
| OKLCH | oklch(56.8% 0.195 17.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D0304B | 4.99:1 | AA | Lc -78.5 | Fine for body text |
| Black text on #D0304B | 4.20:1 | AA large text | Lc 31.0 | Non-text elements, placeholder text |
| #D0304B text on white | 4.99:1 | AA | Lc 73.0 | Content text, not long reading |
| #D0304B text on black | 4.20:1 | AA large text | Lc -28.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F2
oklch(97% 0.012 17.4)
-
Step 100
100
#FBE4E4
oklch(93.7% 0.025 17.6)
-
Step 200
200
#F8CDCD
oklch(88.5% 0.049 18.1)
-
Step 300
300
#F4AAAC
oklch(80.9% 0.087 17.4)
-
Step 400
400
#EB7980
oklch(70.7% 0.141 17.5)
-
Step 500
500
#E15061
oklch(63.2% 0.18 17.1)
-
Step 600
600 (this color)
#D0304B
oklch(56.8% 0.195 17.2)
-
Step 700
700
#B01A39
oklch(49.1% 0.182 17.2)
-
Step 800
800
#8F1B30
oklch(42.8% 0.15 17)
-
Step 900
900
#731F2A
oklch(37.8% 0.117 17.4)
-
Step 950
950
#441419
oklch(27.1% 0.074 17.4)
#D0304B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5E5A4B | 0.216 |
| Deuteranopia (no green cones) | #877C46 | 0.198 |
| Tritanopia (no blue cones) | #E4003C | 0.042 |
| Achromatopsia (no color) | #6F6F6F | 0.196 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D0304B
#D0304B
oklch(56.8% 0.195 17.2)
- #00888A
#00888A
oklch(56.8% 0.097 196.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D0304B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lipstick #D5174E ΔE 0.025
- Crimson #DC143C ΔE 0.029
- Cherry #CF0234 ΔE 0.036
- Faded Red #D3494E ΔE 0.040
- Ruby #CA0147 ΔE 0.040
- Deep Rose #C74767 ΔE 0.043
- Dark Pink #CB416B ΔE 0.043
- Dull Red #BB3F3F ΔE 0.047
Use #D0304B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.