#D0278F
Closest named color: Medium Violet Red (#C71585). oklch(58.2% 0.22 349), rgb(208, 39, 143).
Aa
White text reads best on this color (4.80:1).
About this color
#D0278F is a medium-dark, vivid red. In OKLCH its lightness is 58%, its chroma 0.220 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.028 away. White text reads best on it, at 4.80:1.
| Hue family | Reds |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.220) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.36:1 |
| White text | 4.80:1 |
Values
| HEX | #D0278F |
| RGB | rgb(208, 39, 143) |
| HSL | hsl(323, 68%, 48%) |
| OKLCH | oklch(58.2% 0.22 349) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D0278F | 4.80:1 | AA | Lc -77.2 | Fine for body text |
| Black text on #D0278F | 4.36:1 | AA large text | Lc 32.4 | Non-text elements, placeholder text |
| #D0278F text on white | 4.80:1 | AA | Lc 71.7 | Content text, not long reading |
| #D0278F text on black | 4.36:1 | AA large text | Lc -30.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE3ED
oklch(93.7% 0.028 349.5)
-
Step 200
200
#F6CBDF
oklch(88.5% 0.055 348.6)
-
Step 300
300
#F1A6CB
oklch(80.8% 0.1 348.5)
-
Step 400
400
#E773B0
oklch(70.7% 0.159 349.1)
-
Step 500
500
#DC479D
oklch(63.2% 0.202 348.9)
-
Step 600
600 (this color)
#D0278F
oklch(58.2% 0.22 349)
-
Step 700
700
#AB0273
oklch(49.1% 0.205 348.7)
-
Step 800
800
#8B0E5D
oklch(42.7% 0.169 349.1)
-
Step 900
900
#70184C
oklch(37.6% 0.132 349.2)
-
Step 950
950
#42112D
oklch(27.1% 0.083 348.8)
#D0278F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #465F92 | 0.248 |
| Deuteranopia (no green cones) | #787D8B | 0.217 |
| Tritanopia (no blue cones) | #DF1959 | 0.086 |
| Achromatopsia (no color) | #727272 | 0.222 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D0278F
#D0278F
oklch(58.2% 0.22 349)
- #00906F
#00906F
oklch(58.1% 0.116 169.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D0278F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.028
- Dark Hot Pink #D90166 ΔE 0.063
- Purpley Pink #C83CB9 ΔE 0.067
- Cerise #DE0C62 ΔE 0.072
- Dark Pink #CB416B ΔE 0.073
- Pinky Purple #C94CBE ΔE 0.079
- Neon Pink #F72585 ΔE 0.081
- Deep Rose #C74767 ΔE 0.086
Use #D0278F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.