#D01988
Closest named color: Medium Violet Red (#C71585). oklch(57.2% 0.226 350.9), rgb(208, 25, 136).
Aa
White text reads best on this color (5.02:1).
About this color
#D01988 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.226 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.020 away. White text reads best on it, at 5.02:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.226) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.17:1 |
| White text | 5.02:1 |
Values
| HEX | #D01988 |
| RGB | rgb(208, 25, 136) |
| HSL | hsl(324, 79%, 46%) |
| OKLCH | oklch(57.2% 0.226 350.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D01988 | 5.02:1 | AA | Lc -78.2 | Fine for body text |
| Black text on #D01988 | 4.17:1 | AA large text | Lc 31.3 | Non-text elements, placeholder text |
| #D01988 text on white | 5.02:1 | AA | Lc 72.8 | Content text, not long reading |
| #D01988 text on black | 4.17:1 | AA large text | Lc -28.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE2EC
oklch(93.5% 0.029 350.5)
-
Step 200
200
#F8CADE
oklch(88.5% 0.058 350.4)
-
Step 300
300
#F4A5C9
oklch(80.9% 0.103 350.7)
-
Step 400
400
#EA71AD
oklch(70.8% 0.163 351.1)
-
Step 500
500
#DF4399
oklch(63.1% 0.208 350.8)
-
Step 600
600 (this color)
#D01988
oklch(57.2% 0.226 350.9)
-
Step 700
700
#AD006F
oklch(49.2% 0.205 350.9)
-
Step 800
800
#8E055A
oklch(42.7% 0.174 351.3)
-
Step 900
900
#72154A
oklch(37.7% 0.136 351.1)
-
Step 950
950
#430F2C
oklch(26.9% 0.087 350.1)
#D01988 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #435B8A | 0.257 |
| Deuteranopia (no green cones) | #777A84 | 0.224 |
| Tritanopia (no blue cones) | #E00052 | 0.087 |
| Achromatopsia (no color) | #6F6F6F | 0.228 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D01988
#D01988
oklch(57.2% 0.226 350.9)
- #008D6F
#008D6F
oklch(57.3% 0.112 170.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D01988, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.020
- Dark Hot Pink #D90166 ΔE 0.054
- Cerise #DE0C62 ΔE 0.065
- Dark Pink #CB416B ΔE 0.073
- Purpley Pink #C83CB9 ΔE 0.078
- Neon Pink #F72585 ΔE 0.083
- Deep Rose #C74767 ΔE 0.086
- Lipstick #D5174E ΔE 0.088
Use #D01988 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.