#D01781
Closest named color: Medium Violet Red (#C71585). oklch(56.8% 0.224 353.5), rgb(208, 23, 129).
Aa
White text reads best on this color (5.09:1).
About this color
#D01781 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.224 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.021 away. White text reads best on it, at 5.09:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.224) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.12:1 |
| White text | 5.09:1 |
Values
| HEX | #D01781 |
| RGB | rgb(208, 23, 129) |
| HSL | hsl(326, 80%, 45%) |
| OKLCH | oklch(56.8% 0.224 353.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D01781 | 5.09:1 | AA | Lc -78.6 | Fine for body text |
| Black text on #D01781 | 4.12:1 | AA large text | Lc 31.0 | Non-text elements, placeholder text |
| #D01781 text on white | 5.09:1 | AA | Lc 73.1 | Content text, not long reading |
| #D01781 text on black | 4.12:1 | AA large text | Lc -28.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F8CBDC
oklch(88.6% 0.055 353.6)
-
Step 300
300
#F4A5C6
oklch(80.8% 0.101 352.9)
-
Step 400
400
#EB71A8
oklch(70.7% 0.161 353.7)
-
Step 500
500
#E04393
oklch(63.1% 0.205 353.4)
-
Step 600
600 (this color)
#D01781
oklch(56.8% 0.224 353.5)
-
Step 700
700
#AE0069
oklch(49.1% 0.203 353.8)
-
Step 800
800
#8F0556
oklch(42.8% 0.173 353.7)
-
Step 900
900
#731547
oklch(37.7% 0.135 353.6)
-
Step 950
950
#440F2A
oklch(27% 0.086 353.1)
#D01781 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #455983 | 0.256 |
| Deuteranopia (no green cones) | #78797D | 0.223 |
| Tritanopia (no blue cones) | #E1004E | 0.083 |
| Achromatopsia (no color) | #6E6E6E | 0.226 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D01781
#D01781
oklch(56.8% 0.224 353.5)
- #008B71
#008B71
oklch(56.8% 0.109 173.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D01781, closest first.
No curated palette has a color within ΔE 0.04 of #D01781.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.021
- Dark Hot Pink #D90166 ΔE 0.044
- Cerise #DE0C62 ΔE 0.056
- Dark Pink #CB416B ΔE 0.066
- Lipstick #D5174E ΔE 0.078
- Deep Rose #C74767 ΔE 0.080
- Neon Pink #F72585 ΔE 0.083
- Ruby #CA0147 ΔE 0.084
Use #D01781 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.