#D00349
Closest named color: Ruby (#CA0147). oklch(54.7% 0.217 13.8), rgb(208, 3, 73).
Aa
White text reads best on this color (5.53:1).
About this color
#D00349 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.217 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Ruby (#CA0147), ΔE 0.013 away. White text reads best on it, at 5.53:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.217) |
| Temperature | warm |
| Nearest name | Ruby (#CA0147) |
| Black text | 3.79:1 |
| White text | 5.53:1 |
Values
| HEX | #D00349 |
| RGB | rgb(208, 3, 73) |
| HSL | hsl(340, 97%, 41%) |
| OKLCH | oklch(54.7% 0.217 13.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D00349 | 5.53:1 | AA | Lc -80.4 | Fine for body text |
| Black text on #D00349 | 3.79:1 | AA large text | Lc 29.0 | Dividers and decoration only |
| #D00349 text on white | 5.53:1 | AA | Lc 75.0 | Fine for body text |
| #D00349 text on black | 3.79:1 | AA large text | Lc -26.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE3E4
oklch(93.6% 0.028 14.9)
-
Step 200
200
#FBCBCE
oklch(88.5% 0.055 14)
-
Step 300
300
#F9A7AE
oklch(81% 0.097 13.9)
-
Step 400
400
#F17283
oklch(70.6% 0.157 13.7)
-
Step 500
500
#E84464
oklch(63.1% 0.2 13.9)
-
Step 600
600 (this color)
#D00349
oklch(54.7% 0.217 13.8)
-
Step 700
700
#B4003E
oklch(49% 0.196 13.6)
-
Step 800
800
#940632
oklch(42.7% 0.167 13.9)
-
Step 900
900
#77162C
oklch(37.7% 0.13 13.8)
-
Step 950
950
#46101A
oklch(27% 0.082 13.8)
#D00349 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #52504A | 0.244 |
| Deuteranopia (no green cones) | #807644 | 0.223 |
| Tritanopia (no blue cones) | #E5002B | 0.056 |
| Achromatopsia (no color) | #686868 | 0.219 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D00349
#D00349
oklch(54.7% 0.217 13.8)
- #008180
#008180
oklch(54.6% 0.093 193.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D00349, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Ruby #CA0147 ΔE 0.013
- Lipstick #D5174E ΔE 0.016
- Cherry #CF0234 ΔE 0.026
- Crimson #DC143C ΔE 0.035
- Rose Red #BE013C ΔE 0.041
- Cerise #DE0C62 ΔE 0.043
- Dark Hot Pink #D90166 ΔE 0.044
- Lipstick Red #C0022F ΔE 0.045
Use #D00349 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.