#CC74BD
Closest named color: Pale Magenta (#D767AD). oklch(68% 0.143 333.6), rgb(204, 116, 189).
Aa
Black text reads best on this color (6.80:1).
About this color
#CC74BD is a medium-light, vivid purple. In OKLCH its lightness is 68%, its chroma 0.143 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.035 away. Black text reads best on it, at 6.80:1.
| Hue family | Purples |
| Lightness | medium-light (68%) |
| Chroma | vivid (0.143) |
| Temperature | in between |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 6.80:1 |
| White text | 3.08:1 |
Values
| HEX | #CC74BD |
| RGB | rgb(204, 116, 189) |
| HSL | hsl(310, 46%, 63%) |
| OKLCH | oklch(68% 0.143 333.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #CC74BD | 3.08:1 | AA large text | Lc -62.9 | Content text, not long reading |
| Black text on #CC74BD | 6.80:1 | AA | Lc 46.5 | Large or bold text, headings |
| #CC74BD text on white | 3.08:1 | AA large text | Lc 57.5 | Large or bold text, headings |
| #CC74BD text on black | 6.80:1 | AA | Lc -44.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F5E4F1
oklch(93.6% 0.025 333.7)
-
Step 200
200
#EECEE7
oklch(88.6% 0.049 333.5)
-
Step 300
300
#E5ABD9
oklch(80.9% 0.09 333.9)
-
Step 400
400 (this color)
#CC74BD
oklch(68% 0.143 333.6)
-
Step 500
500
#C857B7
oklch(63.2% 0.183 333.7)
-
Step 600
600
#B336A3
oklch(55.6% 0.2 333.6)
-
Step 700
700
#99278B
oklch(49% 0.185 333.6)
-
Step 800
800
#7D2371
oklch(42.7% 0.153 333.8)
-
Step 900
900
#65235B
oklch(37.7% 0.119 334.1)
-
Step 950
950
#3B1636
oklch(27% 0.075 332.9)
#CC74BD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #738BC0 | 0.143 |
| Deuteranopia (no green cones) | #8A97BA | 0.130 |
| Tritanopia (no blue cones) | #D37990 | 0.073 |
| Achromatopsia (no color) | #939393 | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #CC74BD
#CC74BD
oklch(68% 0.143 333.6)
- #40B16E
#40B16E
oklch(67.9% 0.142 153.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #CC74BD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.035
- Orchid #DA70D6 ΔE 0.046
- Lavender Pink #DD85D7 ΔE 0.058
- Wisteria #A87DC2 ΔE 0.062
- Pale Violet Red #DB7093 ΔE 0.066
- Soft Purple #A66FB5 ΔE 0.069
- Muted Pink #D1768F ΔE 0.071
- Pale Purple #B790D4 ΔE 0.071
Use #CC74BD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.