#C90F70
Closest named color: Medium Violet Red (#C71585). oklch(54.7% 0.217 358.1), rgb(201, 15, 112).
Aa
White text reads best on this color (5.54:1).
About this color
#C90F70 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.217 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.033 away. White text reads best on it, at 5.54:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.217) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.78:1 |
| White text | 5.54:1 |
Values
| HEX | #C90F70 |
| RGB | rgb(201, 15, 112) |
| HSL | hsl(329, 86%, 42%) |
| OKLCH | oklch(54.7% 0.217 358.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #C90F70 | 5.54:1 | AA | Lc -80.9 | Fine for body text |
| Black text on #C90F70 | 3.78:1 | AA large text | Lc 28.6 | Dividers and decoration only |
| #C90F70 text on white | 5.54:1 | AA | Lc 75.5 | Fine for body text |
| #C90F70 text on black | 3.78:1 | AA large text | Lc -26.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FBE2EA
oklch(93.5% 0.029 356.3)
-
Step 200
200
#F8CBD9
oklch(88.5% 0.054 357.7)
-
Step 300
300
#F5A6C0
oklch(80.9% 0.098 358.2)
-
Step 400
400
#EB72A0
oklch(70.6% 0.156 357.9)
-
Step 500
500
#E14589
oklch(63.1% 0.2 357.9)
-
Step 600
600 (this color)
#C90F70
oklch(54.7% 0.217 358.1)
-
Step 700
700
#B00060
oklch(49.2% 0.2 358.2)
-
Step 800
800
#8F0B4E
oklch(42.7% 0.167 358.3)
-
Step 900
900
#731741
oklch(37.7% 0.13 358.1)
-
Step 950
950
#441026
oklch(27% 0.083 358.3)
#C90F70 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #465372 | 0.247 |
| Deuteranopia (no green cones) | #76746C | 0.219 |
| Tritanopia (no blue cones) | #DA0043 | 0.075 |
| Achromatopsia (no color) | #686868 | 0.219 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #C90F70
#C90F70
oklch(54.7% 0.217 358.1)
- #008371
#008371
oklch(54.6% 0.1 178.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #C90F70, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.033
- Dark Hot Pink #D90166 ΔE 0.036
- Cerise #DE0C62 ΔE 0.050
- Ruby #CA0147 ΔE 0.059
- Dark Pink #CB416B ΔE 0.060
- Lipstick #D5174E ΔE 0.061
- Deep Rose #C74767 ΔE 0.072
- Raspberry #B00149 ΔE 0.076
Use #C90F70 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.