#C74694
Closest named color: Medium Violet Red (#C71585). oklch(59.6% 0.183 346.8), rgb(199, 70, 148).
Aa
Black text reads best on this color (4.73:1).
About this color
#C74694 is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.183 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.058 away. Black text reads best on it, at 4.73:1.
| Hue family | Reds |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.183) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.73:1 |
| White text | 4.43:1 |
Values
| HEX | #C74694 |
| RGB | rgb(199, 70, 148) |
| HSL | hsl(324, 54%, 53%) |
| OKLCH | oklch(59.6% 0.183 346.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #C74694 | 4.43:1 | AA large text | Lc -75.4 | Fine for body text |
| Black text on #C74694 | 4.73:1 | AA | Lc 34.2 | Non-text elements, placeholder text |
| #C74694 text on white | 4.43:1 | AA large text | Lc 69.9 | Content text, not long reading |
| #C74694 text on black | 4.73:1 | AA | Lc -31.7 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3ED
oklch(93.6% 0.026 347.1)
-
Step 200
200
#F3CDE0
oklch(88.6% 0.049 346.5)
-
Step 300
300
#ECA9CC
oklch(80.8% 0.09 346.7)
-
Step 400
400
#DF79B2
oklch(70.7% 0.143 346.7)
-
Step 500
500 (this color)
#C74694
oklch(59.6% 0.183 346.8)
-
Step 600
600
#BE2F8A
oklch(55.5% 0.198 346.6)
-
Step 700
700
#A41F75
oklch(49.1% 0.185 346.8)
-
Step 800
800
#851E5F
oklch(42.7% 0.152 346.9)
-
Step 900
900
#6B204E
oklch(37.7% 0.119 346.5)
-
Step 950
950
#3F142E
oklch(27% 0.076 346.1)
#C74694 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #556A96 | 0.200 |
| Deuteranopia (no green cones) | #7A8091 | 0.178 |
| Tritanopia (no blue cones) | #D44367 | 0.073 |
| Achromatopsia (no color) | #787878 | 0.184 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #C74694
#C74694
oklch(59.6% 0.183 346.8)
- #00956F
#00956F
oklch(59.4% 0.122 167)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #C74694, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.058
- Dark Pink #CB416B ΔE 0.062
- Purpley Pink #C83CB9 ΔE 0.063
- Pinky Purple #C94CBE ΔE 0.063
- Deep Rose #C74767 ΔE 0.069
- Pale Magenta #D767AD ΔE 0.077
- Dark Hot Pink #D90166 ΔE 0.083
- Light Plum #9D5783 ΔE 0.087
Use #C74694 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.