#C73D91
Closest named color: Medium Violet Red (#C71585). oklch(58.5% 0.193 347.3), rgb(199, 61, 145).
Aa
White text reads best on this color (4.66:1).
About this color
#C73D91 is a medium-dark, vivid red. In OKLCH its lightness is 59%, its chroma 0.193 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.044 away. White text reads best on it, at 4.66:1.
| Hue family | Reds |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.193) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.50:1 |
| White text | 4.66:1 |
Values
| HEX | #C73D91 |
| RGB | rgb(199, 61, 145) |
| HSL | hsl(323, 55%, 51%) |
| OKLCH | oklch(58.5% 0.193 347.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #C73D91 | 4.66:1 | AA | Lc -76.8 | Fine for body text |
| Black text on #C73D91 | 4.50:1 | AA | Lc 32.7 | Non-text elements, placeholder text |
| #C73D91 text on white | 4.66:1 | AA | Lc 71.3 | Content text, not long reading |
| #C73D91 text on black | 4.50:1 | AA | Lc -30.3 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F7E3ED
oklch(93.5% 0.025 345.8)
-
Step 200
200
#F2CDDF
oklch(88.5% 0.048 347.2)
-
Step 300
300
#EBAACB
oklch(80.9% 0.087 347.4)
-
Step 400
400
#DE7AB1
oklch(70.7% 0.139 347.1)
-
Step 500
500
#D2549D
oklch(63.1% 0.177 347.5)
-
Step 600
600 (this color)
#C73D91
oklch(58.5% 0.193 347.3)
-
Step 700
700
#A22373
oklch(49% 0.179 347.3)
-
Step 800
800
#84205E
oklch(42.7% 0.149 347.2)
-
Step 900
900
#6A214D
oklch(37.6% 0.116 346.9)
-
Step 950
950
#3F152D
oklch(27.1% 0.073 347.7)
#C73D91 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F6593 | 0.213 |
| Deuteranopia (no green cones) | #777D8E | 0.188 |
| Tritanopia (no blue cones) | #D53962 | 0.077 |
| Achromatopsia (no color) | #747474 | 0.194 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #C73D91
#C73D91
oklch(58.5% 0.193 347.3)
- #00926D
#00926D
oklch(58.6% 0.12 167.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #C73D91, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.044
- Dark Pink #CB416B ΔE 0.062
- Purpley Pink #C83CB9 ΔE 0.062
- Pinky Purple #C94CBE ΔE 0.068
- Deep Rose #C74767 ΔE 0.072
- Dark Hot Pink #D90166 ΔE 0.075
- Cerise #DE0C62 ΔE 0.082
- Pale Magenta #D767AD ΔE 0.090
Use #C73D91 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.