#C73781
Closest named color: Medium Violet Red (#C71585). oklch(57.3% 0.192 353.5), rgb(199, 55, 129).
Aa
White text reads best on this color (4.89:1).
About this color
#C73781 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.192 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.039 away. White text reads best on it, at 4.89:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.192) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.29:1 |
| White text | 4.89:1 |
Values
| HEX | #C73781 |
| RGB | rgb(199, 55, 129) |
| HSL | hsl(329, 57%, 50%) |
| OKLCH | oklch(57.3% 0.192 353.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #C73781 | 4.89:1 | AA | Lc -78.2 | Fine for body text |
| Black text on #C73781 | 4.29:1 | AA large text | Lc 31.3 | Non-text elements, placeholder text |
| #C73781 text on white | 4.89:1 | AA | Lc 72.7 | Content text, not long reading |
| #C73781 text on black | 4.29:1 | AA large text | Lc -29.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E3EB
oklch(93.5% 0.025 352.5)
-
Step 200
200
#F4CDDB
oklch(88.5% 0.047 354.5)
-
Step 300
300
#EDAAC5
oklch(80.9% 0.085 353.3)
-
Step 400
400
#E17AA7
oklch(70.7% 0.137 353.6)
-
Step 500
500
#D65392
oklch(63.2% 0.176 353.4)
-
Step 600
600 (this color)
#C73781
oklch(57.3% 0.192 353.5)
-
Step 700
700
#A62168
oklch(49.1% 0.178 353.7)
-
Step 800
800
#871F55
oklch(42.7% 0.147 353.7)
-
Step 900
900
#6D2146
oklch(37.8% 0.114 353.9)
-
Step 950
950
#401429
oklch(26.9% 0.073 353.5)
#C73781 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #516083 | 0.214 |
| Deuteranopia (no green cones) | #797A7E | 0.191 |
| Tritanopia (no blue cones) | #D62A57 | 0.067 |
| Achromatopsia (no color) | #717171 | 0.193 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #C73781
#C73781
oklch(57.3% 0.192 353.5)
- #008D73
#008D73
oklch(57.4% 0.11 173.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #C73781, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.039
- Dark Pink #CB416B ΔE 0.044
- Deep Rose #C74767 ΔE 0.055
- Dark Hot Pink #D90166 ΔE 0.055
- Cerise #DE0C62 ΔE 0.063
- Dark Rose #B5485D ΔE 0.074
- Lipstick #D5174E ΔE 0.076
- Ruby #CA0147 ΔE 0.083
Use #C73781 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.