#C73690
Closest named color: Medium Violet Red (#C71585). oklch(57.8% 0.2 347.1), rgb(199, 54, 144).
Aa
White text reads best on this color (4.81:1).
About this color
#C73690 is a medium-dark, vivid red. In OKLCH its lightness is 58%, its chroma 0.200 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.034 away. White text reads best on it, at 4.81:1.
| Hue family | Reds |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.200) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.35:1 |
| White text | 4.81:1 |
Values
| HEX | #C73690 |
| RGB | rgb(199, 54, 144) |
| HSL | hsl(323, 57%, 50%) |
| OKLCH | oklch(57.8% 0.2 347.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #C73690 | 4.81:1 | AA | Lc -77.7 | Fine for body text |
| Black text on #C73690 | 4.35:1 | AA large text | Lc 31.9 | Non-text elements, placeholder text |
| #C73690 text on white | 4.81:1 | AA | Lc 72.2 | Content text, not long reading |
| #C73690 text on black | 4.35:1 | AA large text | Lc -29.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3ED
oklch(93.6% 0.026 347.1)
-
Step 200
200
#F3CCDF
oklch(88.4% 0.05 347.3)
-
Step 300
300
#ECA9CC
oklch(80.8% 0.09 346.7)
-
Step 400
400
#E079B2
oklch(70.8% 0.144 347)
-
Step 500
500
#D4519E
oklch(63.1% 0.183 347.3)
-
Step 600
600 (this color)
#C73690
oklch(57.8% 0.2 347.1)
-
Step 700
700
#A51E74
oklch(49.2% 0.186 347.5)
-
Step 800
800
#861D5F
oklch(42.8% 0.154 347.2)
-
Step 900
900
#6C1F4E
oklch(37.7% 0.121 346.9)
-
Step 950
950
#3F142D
oklch(26.9% 0.075 347.3)
#C73690 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A6292 | 0.223 |
| Deuteranopia (no green cones) | #757B8D | 0.196 |
| Tritanopia (no blue cones) | #D5315E | 0.081 |
| Achromatopsia (no color) | #727272 | 0.202 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #C73690
#C73690
oklch(57.8% 0.2 347.1)
- #008F6B
#008F6B
oklch(57.7% 0.118 167.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #C73690, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.034
- Purpley Pink #C83CB9 ΔE 0.062
- Dark Pink #CB416B ΔE 0.066
- Dark Hot Pink #D90166 ΔE 0.072
- Pinky Purple #C94CBE ΔE 0.072
- Deep Rose #C74767 ΔE 0.077
- Cerise #DE0C62 ΔE 0.080
- Neon Pink #F72585 ΔE 0.094
Use #C73690 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.