#C73594

Closest named color: Medium Violet Red (#C71585). oklch(57.9% 0.204 345.5), rgb(199, 53, 148).

Aa

White text reads best on this color (4.81:1).

About this color

#C73594 is a medium-dark, vivid red. In OKLCH its lightness is 58%, its chroma 0.204 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.035 away. White text reads best on it, at 4.81:1.

Hue familyReds
Lightnessmedium-dark (58%)
Chromavivid (0.204)
Temperaturewarm
Nearest nameMedium Violet Red (#C71585)
Black text4.36:1
White text4.81:1

Values

HEX#C73594
RGBrgb(199, 53, 148)
HSLhsl(321, 58%, 49%)
OKLCHoklch(57.9% 0.204 345.5)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #C73594 4.81:1 AA Lc -77.6 Fine for body text
Black text on #C73594 4.36:1 AA large text Lc 31.9 Non-text elements, placeholder text
#C73594 text on white 4.81:1 AA Lc 72.2 Content text, not long reading
#C73594 text on black 4.36:1 AA large text Lc -29.5 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FCF2F7

    oklch(97% 0.013 345.5)

  2. Step 100

    100

    #F8E3EE

    oklch(93.6% 0.027 344.6)

  3. Step 200

    200

    #F3CCE1

    oklch(88.5% 0.052 344.6)

  4. Step 300

    300

    #ECA9CE

    oklch(80.9% 0.091 345.1)

  5. Step 400

    400

    #E078B5

    oklch(70.7% 0.147 345.3)

  6. Step 500

    500

    #D450A2

    oklch(63.1% 0.187 345.5)

  7. Step 600

    600 (this color)

    #C73594

    oklch(57.9% 0.204 345.5)

  8. Step 700

    700

    #A41C78

    oklch(49.1% 0.189 345.3)

  9. Step 800

    800

    #851B61

    oklch(42.6% 0.157 345.5)

  10. Step 900

    900

    #6C1F50

    oklch(37.8% 0.122 345.4)

  11. Step 950

    950

    #3F132F

    oklch(26.9% 0.078 344.5)

Export this scale for Tailwind in the Tailwind colors tool

#C73594 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#4762970.226
Deuteranopia (no green cones)#737B910.198
Tritanopia (no blue cones)#D432600.084
Achromatopsia (no color)#7272720.205

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #C73594

    #C73594

    oklch(57.9% 0.204 345.5)

  • #009068

    #009068

    oklch(57.9% 0.121 165.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #C73594

    #C73594

    oklch(57.9% 0.204 345.5)

  • #A648CA

    #A648CA

    oklch(57.9% 0.204 315.3)

  • #D72D50

    #D72D50

    oklch(57.9% 0.204 15.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #C73594

    #C73594

    oklch(57.9% 0.204 345.5)

  • #478F00

    #478F00

    oklch(58% 0.171 135.5)

  • #008C8D

    #008C8D

    oklch(58% 0.099 195.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #C73594

    #C73594

    oklch(57.9% 0.204 345.5)

  • #857D00

    #857D00

    oklch(57.8% 0.123 105.1)

  • #0087AB

    #0087AB

    oklch(58% 0.11 225.1)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #C73594

    #C73594

    oklch(57.9% 0.204 345.5)

  • #A36E00

    #A36E00

    oklch(57.9% 0.122 75.6)

  • #009068

    #009068

    oklch(57.9% 0.121 165.2)

  • #0077E9

    #0077E9

    oklch(58% 0.194 255.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #C73594, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #C73594 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.