#C73490
Closest named color: Medium Violet Red (#C71585). oklch(57.7% 0.202 347), rgb(199, 52, 144).
Aa
White text reads best on this color (4.85:1).
About this color
#C73490 is a medium-dark, vivid red. In OKLCH its lightness is 58%, its chroma 0.202 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.032 away. White text reads best on it, at 4.85:1.
| Hue family | Reds |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.202) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.32:1 |
| White text | 4.85:1 |
Values
| HEX | #C73490 |
| RGB | rgb(199, 52, 144) |
| HSL | hsl(322, 59%, 49%) |
| OKLCH | oklch(57.7% 0.202 347) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #C73490 | 4.85:1 | AA | Lc -77.9 | Fine for body text |
| Black text on #C73490 | 4.32:1 | AA large text | Lc 31.6 | Non-text elements, placeholder text |
| #C73490 text on white | 4.85:1 | AA | Lc 72.4 | Content text, not long reading |
| #C73490 text on black | 4.32:1 | AA large text | Lc -29.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3ED
oklch(93.6% 0.026 347.1)
-
Step 200
200
#F3CCE0
oklch(88.4% 0.051 345.9)
-
Step 300
300
#EDA9CC
oklch(80.9% 0.091 347.1)
-
Step 400
400
#E078B2
oklch(70.6% 0.145 346.9)
-
Step 500
500
#D5509F
oklch(63.2% 0.186 347.1)
-
Step 600
600 (this color)
#C73490
oklch(57.7% 0.202 347)
-
Step 700
700
#A51C75
oklch(49.1% 0.188 346.9)
-
Step 800
800
#861B5F
oklch(42.6% 0.156 347)
-
Step 900
900
#6C1F4E
oklch(37.7% 0.121 346.9)
-
Step 950
950
#40132E
oklch(27% 0.078 346.6)
#C73490 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #496192 | 0.225 |
| Deuteranopia (no green cones) | #747A8D | 0.197 |
| Tritanopia (no blue cones) | #D52F5E | 0.081 |
| Achromatopsia (no color) | #717171 | 0.204 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #C73490
#C73490
oklch(57.7% 0.202 347)
- #008F6A
#008F6A
oklch(57.7% 0.119 166.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #C73490, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.032
- Purpley Pink #C83CB9 ΔE 0.062
- Dark Pink #CB416B ΔE 0.068
- Dark Hot Pink #D90166 ΔE 0.071
- Pinky Purple #C94CBE ΔE 0.073
- Deep Rose #C74767 ΔE 0.079
- Cerise #DE0C62 ΔE 0.080
- Neon Pink #F72585 ΔE 0.094
Use #C73490 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.