#C72744
Closest named color: Cherry (#CF0234). oklch(54.4% 0.193 17.4), rgb(199, 39, 68).
Aa
White text reads best on this color (5.52:1).
About this color
#C72744 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.193 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Cherry (#CF0234), ΔE 0.026 away. White text reads best on it, at 5.52:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.193) |
| Temperature | warm |
| Nearest name | Cherry (#CF0234) |
| Black text | 3.80:1 |
| White text | 5.52:1 |
Values
| HEX | #C72744 |
| RGB | rgb(199, 39, 68) |
| HSL | hsl(349, 67%, 47%) |
| OKLCH | oklch(54.4% 0.193 17.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #C72744 | 5.52:1 | AA | Lc -81.3 | Fine for body text |
| Black text on #C72744 | 3.80:1 | AA large text | Lc 28.1 | Dividers and decoration only |
| #C72744 text on white | 5.52:1 | AA | Lc 75.9 | Fine for body text |
| #C72744 text on black | 3.80:1 | AA large text | Lc -25.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F2
oklch(97% 0.012 17.4)
-
Step 100
100
#FAE4E4
oklch(93.7% 0.024 17.6)
-
Step 200
200
#F8CDCD
oklch(88.5% 0.049 18.1)
-
Step 300
300
#F4AAAC
oklch(80.9% 0.087 17.4)
-
Step 400
400
#EA7980
oklch(70.6% 0.14 17.4)
-
Step 500
500
#E05161
oklch(63.1% 0.178 17.3)
-
Step 600
600 (this color)
#C72744
oklch(54.4% 0.193 17.4)
-
Step 700
700
#AF1C39
oklch(49% 0.179 17.4)
-
Step 800
800
#8E1C2F
oklch(42.6% 0.148 17.6)
-
Step 900
900
#731F2A
oklch(37.8% 0.117 17.4)
-
Step 950
950
#441419
oklch(27.1% 0.074 17.4)
#C72744 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #585344 | 0.214 |
| Deuteranopia (no green cones) | #80753F | 0.196 |
| Tritanopia (no blue cones) | #DB0034 | 0.041 |
| Achromatopsia (no color) | #696969 | 0.195 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #C72744
#C72744
oklch(54.4% 0.193 17.4)
- #008083
#008083
oklch(54.4% 0.093 197.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #C72744, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cherry #CF0234 ΔE 0.026
- Ruby #CA0147 ΔE 0.026
- Lipstick #D5174E ΔE 0.032
- Lipstick Red #C0022F ΔE 0.036
- Rose Red #BE013C ΔE 0.036
- Dull Red #BB3F3F ΔE 0.039
- Crimson #DC143C ΔE 0.041
- Dusty Red #B9484E ΔE 0.049
Use #C72744 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.