#C40F68
Closest named color: Dark Hot Pink (#D90166). oklch(53.5% 0.211 0.1), rgb(196, 15, 104).
Aa
White text reads best on this color (5.80:1).
About this color
#C40F68 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.211 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Hot Pink (#D90166), ΔE 0.043 away. White text reads best on it, at 5.80:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.211) |
| Temperature | warm |
| Nearest name | Dark Hot Pink (#D90166) |
| Black text | 3.61:1 |
| White text | 5.80:1 |
Values
| HEX | #C40F68 |
| RGB | rgb(196, 15, 104) |
| HSL | hsl(330, 86%, 41%) |
| OKLCH | oklch(53.5% 0.211 0.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #C40F68 | 5.80:1 | AA | Lc -82.2 | Fine for body text |
| Black text on #C40F68 | 3.61:1 | AA large text | Lc 27.2 | Dividers and decoration only |
| #C40F68 text on white | 5.80:1 | AA | Lc 76.9 | Fine for body text |
| #C40F68 text on black | 3.61:1 | AA large text | Lc -24.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FBE3E9
oklch(93.7% 0.027 0.7)
-
Step 200
200
#F8CBD7
oklch(88.4% 0.053 0.4)
-
Step 300
300
#F4A7BE
oklch(80.9% 0.095 360)
-
Step 400
400
#EB749C
oklch(70.8% 0.152 0.5)
-
Step 500
500
#E04884
oklch(63% 0.194 0.2)
-
Step 600
600 (this color)
#C40F68
oklch(53.5% 0.211 0.1)
-
Step 700
700
#AF065C
oklch(49% 0.196 360)
-
Step 800
800
#8E104B
oklch(42.6% 0.162 0)
-
Step 900
900
#73193F
oklch(37.8% 0.127 359.9)
-
Step 950
950
#441125
oklch(27.1% 0.081 360)
#C40F68 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #46506A | 0.240 |
| Deuteranopia (no green cones) | #747164 | 0.214 |
| Tritanopia (no blue cones) | #D5003E | 0.070 |
| Achromatopsia (no color) | #656565 | 0.213 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #C40F68
#C40F68
oklch(53.5% 0.211 0.1)
- #007F70
#007F70
oklch(53.5% 0.097 180.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #C40F68, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Hot Pink #D90166 ΔE 0.043
- Medium Violet Red #C71585 ΔE 0.045
- Ruby #CA0147 ΔE 0.050
- Cerise #DE0C62 ΔE 0.055
- Lipstick #D5174E ΔE 0.057
- Raspberry #B00149 ΔE 0.060
- Dark Pink #CB416B ΔE 0.062
- Rose Red #BE013C ΔE 0.063
Use #C40F68 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.