#C40D7B
Closest named color: Medium Violet Red (#C71585). oklch(54.2% 0.219 352.5), rgb(196, 13, 123).
Aa
White text reads best on this color (5.68:1).
About this color
#C40D7B is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.219 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.016 away. White text reads best on it, at 5.68:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.219) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.69:1 |
| White text | 5.68:1 |
Values
| HEX | #C40D7B |
| RGB | rgb(196, 13, 123) |
| HSL | hsl(324, 88%, 41%) |
| OKLCH | oklch(54.2% 0.219 352.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #C40D7B | 5.68:1 | AA | Lc -81.6 | Fine for body text |
| Black text on #C40D7B | 3.69:1 | AA large text | Lc 27.8 | Dividers and decoration only |
| #C40D7B text on white | 5.68:1 | AA | Lc 76.3 | Fine for body text |
| #C40D7B text on black | 3.69:1 | AA large text | Lc -25.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE2EC
oklch(93.5% 0.029 350.5)
-
Step 200
200
#F7CBDC
oklch(88.5% 0.054 353.1)
-
Step 300
300
#F3A6C7
oklch(80.9% 0.099 352.2)
-
Step 400
400
#E973AA
oklch(70.8% 0.157 352.6)
-
Step 500
500
#DE4695
oklch(63.1% 0.201 352.5)
-
Step 600
600 (this color)
#C40D7B
oklch(54.2% 0.219 352.5)
-
Step 700
700
#AD006B
oklch(49% 0.203 352.6)
-
Step 800
800
#8D0D58
oklch(42.8% 0.169 352.4)
-
Step 900
900
#711848
oklch(37.6% 0.131 352.5)
-
Step 950
950
#43102A
oklch(27% 0.084 352.8)
#C40D7B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E537D | 0.250 |
| Deuteranopia (no green cones) | #707277 | 0.218 |
| Tritanopia (no blue cones) | #D40048 | 0.085 |
| Achromatopsia (no color) | #676767 | 0.221 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #C40D7B
#C40D7B
oklch(54.2% 0.219 352.5)
- #008269
#008269
oklch(54.1% 0.104 173)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #C40D7B, closest first.
No curated palette has a color within ΔE 0.04 of #C40D7B.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.016
- Dark Hot Pink #D90166 ΔE 0.056
- Cerise #DE0C62 ΔE 0.070
- Dark Pink #CB416B ΔE 0.075
- Ruby #CA0147 ΔE 0.079
- Lipstick #D5174E ΔE 0.083
- Raspberry #B00149 ΔE 0.084
- Violet Red #A50055 ΔE 0.085
Use #C40D7B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.