#C40B78
Closest named color: Medium Violet Red (#C71585). oklch(54% 0.218 353.6), rgb(196, 11, 120).
Aa
White text reads best on this color (5.72:1).
About this color
#C40B78 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.218 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.021 away. White text reads best on it, at 5.72:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.218) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.66:1 |
| White text | 5.72:1 |
Values
| HEX | #C40B78 |
| RGB | rgb(196, 11, 120) |
| HSL | hsl(325, 89%, 41%) |
| OKLCH | oklch(54% 0.218 353.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #C40B78 | 5.72:1 | AA | Lc -81.8 | Fine for body text |
| Black text on #C40B78 | 3.66:1 | AA large text | Lc 27.7 | Dividers and decoration only |
| #C40B78 text on white | 5.72:1 | AA | Lc 76.4 | Fine for body text |
| #C40B78 text on black | 3.66:1 | AA large text | Lc -25.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE2EB
oklch(93.5% 0.029 352.9)
-
Step 200
200
#F7CBDC
oklch(88.5% 0.054 353.1)
-
Step 300
300
#F3A6C5
oklch(80.8% 0.098 353.7)
-
Step 400
400
#E973A8
oklch(70.7% 0.156 353.6)
-
Step 500
500
#DF4692
oklch(63.1% 0.201 353.9)
-
Step 600
600 (this color)
#C40B78
oklch(54% 0.218 353.6)
-
Step 700
700
#AE0069
oklch(49.1% 0.203 353.8)
-
Step 800
800
#8D0C56
oklch(42.6% 0.168 353.4)
-
Step 900
900
#721847
oklch(37.8% 0.131 353.6)
-
Step 950
950
#431029
oklch(26.9% 0.083 354)
#C40B78 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F527A | 0.249 |
| Deuteranopia (no green cones) | #707174 | 0.218 |
| Tritanopia (no blue cones) | #D40046 | 0.083 |
| Achromatopsia (no color) | #666666 | 0.220 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #C40B78
#C40B78
oklch(54% 0.218 353.6)
- #00826A
#00826A
oklch(54.1% 0.103 173.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #C40B78, closest first.
No curated palette has a color within ΔE 0.04 of #C40B78.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.021
- Dark Hot Pink #D90166 ΔE 0.053
- Cerise #DE0C62 ΔE 0.068
- Dark Pink #CB416B ΔE 0.073
- Ruby #CA0147 ΔE 0.075
- Lipstick #D5174E ΔE 0.079
- Raspberry #B00149 ΔE 0.080
- Violet Red #A50055 ΔE 0.082
Use #C40B78 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.