#C40674
Closest named color: Medium Violet Red (#C71585). oklch(53.7% 0.218 355.1), rgb(196, 6, 116).
Aa
White text reads best on this color (5.79:1).
About this color
#C40674 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.218 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.026 away. White text reads best on it, at 5.79:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.218) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.62:1 |
| White text | 5.79:1 |
Values
| HEX | #C40674 |
| RGB | rgb(196, 6, 116) |
| HSL | hsl(325, 94%, 40%) |
| OKLCH | oklch(53.7% 0.218 355.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #C40674 | 5.79:1 | AA | Lc -81.9 | Fine for body text |
| Black text on #C40674 | 3.62:1 | AA large text | Lc 27.5 | Dividers and decoration only |
| #C40674 text on white | 5.79:1 | AA | Lc 76.6 | Fine for body text |
| #C40674 text on black | 3.62:1 | AA large text | Lc -25.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F8CBDB
oklch(88.5% 0.055 354.9)
-
Step 300
300
#F4A6C4
oklch(80.9% 0.099 354.8)
-
Step 400
400
#EA72A5
oklch(70.6% 0.158 355.1)
-
Step 500
500
#E0458F
oklch(63.1% 0.201 355.2)
-
Step 600
600 (this color)
#C40674
oklch(53.7% 0.218 355.1)
-
Step 700
700
#AE0066
oklch(49% 0.201 355.1)
-
Step 800
800
#8E0C53
oklch(42.7% 0.168 355.3)
-
Step 900
900
#721845
oklch(37.7% 0.13 355)
-
Step 950
950
#431028
oklch(26.9% 0.083 355.2)
#C40674 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F5176 | 0.250 |
| Deuteranopia (no green cones) | #717170 | 0.219 |
| Tritanopia (no blue cones) | #D40043 | 0.082 |
| Achromatopsia (no color) | #656565 | 0.220 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #C40674
#C40674
oklch(53.7% 0.218 355.1)
- #00816B
#00816B
oklch(53.9% 0.101 175.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #C40674, closest first.
No curated palette has a color within ΔE 0.04 of #C40674.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.026
- Dark Hot Pink #D90166 ΔE 0.051
- Cerise #DE0C62 ΔE 0.065
- Ruby #CA0147 ΔE 0.070
- Dark Pink #CB416B ΔE 0.072
- Raspberry #B00149 ΔE 0.075
- Lipstick #D5174E ΔE 0.075
- Violet Red #A50055 ΔE 0.078
Use #C40674 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.