#BF40AD
Closest named color: Purpley Pink (#C83CB9). oklch(58.9% 0.202 334), rgb(191, 64, 173).
Aa
White text reads best on this color (4.61:1).
About this color
#BF40AD is a medium-dark, vivid purple. In OKLCH its lightness is 59%, its chroma 0.202 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.025 away. White text reads best on it, at 4.61:1.
| Hue family | Purples |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.202) |
| Temperature | in between |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.55:1 |
| White text | 4.61:1 |
Values
| HEX | #BF40AD |
| RGB | rgb(191, 64, 173) |
| HSL | hsl(309, 50%, 50%) |
| OKLCH | oklch(58.9% 0.202 334) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BF40AD | 4.61:1 | AA | Lc -76.6 | Fine for body text |
| Black text on #BF40AD | 4.55:1 | AA | Lc 33.0 | Non-text elements, placeholder text |
| #BF40AD text on white | 4.61:1 | AA | Lc 71.1 | Content text, not long reading |
| #BF40AD text on black | 4.55:1 | AA | Lc -30.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F5E4F1
oklch(93.6% 0.025 333.7)
-
Step 200
200
#EFCDE7
oklch(88.5% 0.051 334.2)
-
Step 300
300
#E5ABD9
oklch(80.9% 0.09 333.9)
-
Step 400
400
#D67CC6
oklch(70.8% 0.145 333.8)
-
Step 500
500
#C955B7
oklch(63.1% 0.186 334)
-
Step 600
600 (this color)
#BF40AD
oklch(58.9% 0.202 334)
-
Step 700
700
#9A258B
oklch(49% 0.187 333.9)
-
Step 800
800
#7E2271
oklch(42.8% 0.155 334.2)
-
Step 900
900
#65225B
oklch(37.6% 0.121 334)
-
Step 950
950
#3C1536
oklch(27% 0.078 333.8)
#BF40AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E69B0 | 0.215 |
| Deuteranopia (no green cones) | #697CAA | 0.186 |
| Tritanopia (no blue cones) | #C84A71 | 0.103 |
| Achromatopsia (no color) | #757575 | 0.203 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BF40AD
#BF40AD
oklch(58.9% 0.202 334)
- #009552
#009552
oklch(58.8% 0.148 154.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BF40AD, closest first.
No curated palette has a color within ΔE 0.04 of #BF40AD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.025
- Pinky Purple #C94CBE ΔE 0.037
- Medium Orchid #BA55D3 ΔE 0.064
- Medium Violet Red #C71585 ΔE 0.071
- Purply #983FB2 ΔE 0.077
- Amethyst #9B5FC0 ΔE 0.085
- Purple Pink #D725DE ΔE 0.090
- Pale Magenta #D767AD ΔE 0.095
Use #BF40AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.